Packaging Innovation
April 20, 2017

What keeps brand owners awake at night?

If you are involved in bringing products to market, you will know there are many potential issues that can keep you awake at night.

We conducted interviews with Heads of Marketing from FMCG companies to discover the main challenges related to the packaging supply chain and how to overcome them.

Key pain points included:

  1. Digital difficulties: The shift in marketing to digital media and the fragmentation it brings was cited most often as the greatest single challenge for brand owners.
  2. Innovation issues: Including the issue of not having enough innovation projects in the pipeline and of managing innovation for success. Internal business culture was mentioned as the greatest obstacle to innovation.
  3. Supply chain challenges: Issues in the packaging supply chain, which affect speed, agility, sustainability and margin of producing or amending packaging.

So what’s the solution?

It takes a combination of people, processes and tools to overcome these barriers. Software can play an important role by helping to provide smoother processes, better participation and clearer communication.