You have made the decision. You think your company will benefit from a marketing asset management system that incorporates packaging. You know the long-term gains it will bring for your brands and the organization as a whole.
But where next?
How do you go about finding the right system for your organization? What questions should you be asking vendors to choose the right one?
Here we present the four essential questions you need to ask to ensure you pick the system that is best suited to your organization – and how to answer them.