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Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
So, when was the last time you picked up a newspaper? If you’re a millennial, chances are you can’t even remember. Print newspapers are being eclipsed by online media, a process which started about a decade ago, forcing news outlets to come up with new and creative ways to remain relevant in a society that […]
By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]
Millennials, or Generation Y, are the latest generation of consumers to influence the brand packaging industry. Spending more than €554 billion on goods every year, Millennials are certainly worth the extra effort when it comes to developing your brand strategy. Are you not quite sure how to make your brand relatable to this fast-changing and […]
Although it feels familiar, the digitization of the packaging printing industry has only been going on for about 20 years. Digital printing paved the way for big brands to address the consumer in a more personalized way through packaging.
Your packaging designs, labels especially, have loads to say. Literally. There’s the list of ingredients you’re obligated to include, of course, and perhaps you’ve even adopted the much talked-about traffic light system. If you’re smart, your packaging also tells consumers just how eco-friendly the product as well as the packaging materials are – Millennials, after […]
There’s no denying that the US flexible packaging industry has seen tremendous growth in the last twenty years. And yet the market is not without shifts and challenges. We believe the following trends will prove to be real game-changers for flexible packaging designers in the coming years.
Remember back in the day when packaging had no other purpose than to protect and preserve products? Of course not, because that would mean you’re more than 150 years old! With each passing day, more is expected of product packaging and the people who design it. Packaging design today must be a real sales booster, […]
Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
One of the most exciting innovations in the food and beverage packaging industry in the past few years, 3D printing technology is here to stay. More and more companies are discovering the virtually endless opportunities 3D printers have to offer, using 3D printing technology to create personalized packaging on request and even reducing plastic waste […]