Packaging Innovation
Displaying search results for: millennial
pouch packaging for millennials

How to design the best pouch packaging for Millennial consumers

Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
luxury packaging design for millennials

What do millennials want? Luxury packaging design, of course!

Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
digital packaging design millennial consumers

Digital packaging designs win over millennial consumers

Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
Mainichi Newspapers news water bottle

Japanese millennials are in love with the ‘news bottle’

So, when was the last time you picked up a newspaper? If you’re a millennial, chances are you can’t even remember. Print newspapers are being eclipsed by online media, a process which started about a decade ago, forcing news outlets to come up with new and creative ways to remain relevant in a society that […]
Millennial packaging design

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]
Brand strategy for Millennials

5 tips to adapt your brand strategy to Millennials

Millennials, or Generation Y, are the latest generation of consumers to influence the brand packaging industry. Spending more than €554 billion on goods every year, Millennials are certainly worth the extra effort when it comes to developing your brand strategy. Are you not quite sure how to make your brand relatable to this fast-changing and […]
share-a-coke-campaign-hero

How digital printing redefined the role of packaging in the age of social media

Although it feels familiar, the digitization of the packaging printing industry has only been going on for about 20 years. Digital printing paved the way for big brands to address the consumer in a more personalized way through packaging.
food packaging design for children

Food packaging design for children isn’t always child’s play

If you thought designing food packaging for children these days simply means using bold colors and throwing in a mascot of some sort, you’re in for a few surprises. For one, the competition is fiercer than ever as kids’ versions of meals, snacks and drinks are becoming the norm rather than the exception. Secondly, millennial […]
recyclable packaging

Consumer confusion: just how recyclable is your packaging?

Your packaging designs, labels especially, have loads to say. Literally. There’s the list of ingredients you’re obligated to include, of course, and perhaps you’ve even adopted the much talked-about traffic light system. If you’re smart, your packaging also tells consumers just how eco-friendly the product as well as the packaging materials are – Millennials, after […]
flexible packaging trends

4 game-changing trends for flexible packaging designers

There’s no denying that the US flexible packaging industry has seen tremendous growth in the last twenty years. And yet the market is not without shifts and challenges. We believe the following trends will prove to be real game-changers for flexible packaging designers in the coming years. 
nutraceutical packaging design trends

3 nutraceutical packaging design trends that drive demand

In the last few years, the nutraceuticals market has experienced tremendous growth in revenue as millennial consumers – the largest customer base for nutraceuticals – are increasingly conscious of their health and the benefits fortified foods and dietary supplements offer them. Driving the nutraceutical demand are several packaging design trends worth exploring!