Packaging Innovation
May 22, 2018

Got problems with your shrink wraps? Fix them instantly!

Shrink wraps (or shrink film or shrink sleeves, if you prefer) can look pretty amazing, but every packaging designer knows getting them to look flawless can be tricky at times. Fortunately, most problems with shrink wraps can be easily fixed. This article discusses five common shrink film problems and their solutions.
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May 17, 2018

5 luxury packaging design trends to feast your eyes on!

Luxury is in the eye of the beholder – yet there are plenty of materials, colors, fonts, shapes, … designers typically use to create luxury packaging that exudes pure style and prestige. Stuck for inspiration? You can’t go wrong with the luxury packaging design trends we’ve got lined up for you!
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May 10, 2018

How to design packaging for online consumers? 3 tips!

Some 20 years ago, buying something by simply clicking a button on a screen seemed like something from a sci-fi novel to most. Today, we can’t imagine the world without e-commerce and all the opportunities it offers to brands and retailers. However, some things haven’t changed. Buying online is still a leap of faith for […]
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May 3, 2018

3 best practices for brand packaging localization

Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]
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May 1, 2018

Are your food labels in line with the clean label trend?

Food scandals around the world, along with a growing consciousness of healthy living in general, have caused consumer confidence in the food industry to falter. Hungrier than ever for natural ingredients, more and more consumers are keeping an eye out for so-called clean labels. Big brands, including McDonald’s, Kellogg and Nestlé, have already committed to […]
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April 26, 2018

Thinking about the box: corrugated packaging CAN be creative 

Once used primarily for transporting products and storing items in attics, it seems corrugated packaging finally managed to find its way to designers’ hearts for several reasons.
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April 24, 2018

How will pouch packaging fare amid the anti-plastics trend?       

Consumers are increasingly saying no to plastic packaging – but they’re not always sure which kind to reject. While the anti-plastics movement is undeniably gaining ground, flexible packaging is trending as well. Which leads many consumers, brand owners and packaging designers to wonder: just how eco-friendly are pouches?
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April 18, 2018

10 reasons to work with a packaging management solution

Creating and producing packaging has become an increasingly complex process. The number of product variations is on the rise with demands for custom, bespoke packaging, and companies are navigating tighter time and cost constraints.
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April 17, 2018

How to convert outlined AI text to live text? Simple!

Remember how hard it used to be to make last minute copy changes to outlined text in artwork files – unless you had the proper font installed? Well, not anymore! The new OCR plug-in ‘Text Recognition’ for Adobe Illustrator just makes life easier.
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April 12, 2018

Why product innovation calls for packaging design testing

  Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
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April 10, 2018

FDA contact material regulations: does your packaging comply?

There’s more to packaging than meets the eye. Sure, colours and graphics are what draws consumers to packaging in the first place. But there’s lots to be said for the material itself as well, especially from a manufacturer’s point of view. To prevent chemicals transferring from packaging to food, all packaging materials must adhere to […]
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