Shrink wraps (or shrink film or shrink sleeves, if you prefer) can look pretty amazing, but every packaging designer knows getting them to look flawless can be tricky at times. Fortunately, most problems with shrink wraps can be easily fixed. This article discusses five common shrink film problems and their solutions.
Luxury is in the eye of the beholder – yet there are plenty of materials, colors, fonts, shapes, … designers typically use to create luxury packaging that exudes pure style and prestige. Stuck for inspiration? You can’t go wrong with the luxury packaging design trends we’ve got lined up for you!
Some 20 years ago, buying something by simply clicking a button on a screen seemed like something from a sci-fi novel to most. Today, we can’t imagine the world without e-commerce and all the opportunities it offers to brands and retailers. However, some things haven’t changed. Buying online is still a leap of faith for […]
Every packaging designer knows that finding the perfect balance between brand consistency and local customization is no easy feat. As brand identity and consumer confidence go hand in hand, it seems logical for brands to stick to one global look. However, with local markets come local challenges. Understanding consumers’ needs and expectations on a local […]
Food scandals around the world, along with a growing consciousness of healthy living in general, have caused consumer confidence in the food industry to falter. Hungrier than ever for natural ingredients, more and more consumers are keeping an eye out for so-called clean labels. Big brands, including McDonald’s, Kellogg and Nestlé, have already committed to […]
Once used primarily for transporting products and storing items in attics, it seems corrugated packaging finally managed to find its way to designers’ hearts for several reasons.
Consumers are increasingly saying no to plastic packaging – but they’re not always sure which kind to reject. While the anti-plastics movement is undeniably gaining ground, flexible packaging is trending as well. Which leads many consumers, brand owners and packaging designers to wonder: just how eco-friendly are pouches?
Creating and producing packaging has become an increasingly complex process. The number of product variations is on the rise with demands for custom, bespoke packaging, and companies are navigating tighter time and cost constraints.
Remember how hard it used to be to make last minute copy changes to outlined text in artwork files – unless you had the proper font installed? Well, not anymore! The new OCR plug-in ‘Text Recognition’ for Adobe Illustrator just makes life easier.
Consumers know what they want these days – and brands are happy to oblige by offering them an increasingly vast range of products, not rarely tailored to the consumer’s personal specifications. But while much is being invested in product innovation, brand packaging design often either remains identical or is changed without testing the effects […]
There’s more to packaging than meets the eye. Sure, colours and graphics are what draws consumers to packaging in the first place. But there’s lots to be said for the material itself as well, especially from a manufacturer’s point of view. To prevent chemicals transferring from packaging to food, all packaging materials must adhere to […]
