While society doesn’t tend to think of packaging designers as leaders, a great deal of designers actually do possess a fair share of leadership qualities. This article discusses some of the surprising discoveries President of X-Rite Pantone Ronald Voigt made when he recently compared the average designer’s personality traits to the Myers-Briggs Type Indicator.
“Pharmaceutical packaging is Tetris. Stop playing it like chess.” This quote from Peter Schmitt, managing director of a US-based packaging company, speaks to the need for a mindset shift in pharma packaging. The ‘chess way’ of thinking is to think causally, with singular, consequential movements. In Tetris, things just get faster, with many different inputs […]
Nike® is one of the most valuable – and one of the most famous – clothing brands in the world. In 2017, its Global Football Division started using Esko’s Studio for packaging design, leading to considerable improvements in user-experience, concept communication and time-savings. Read the full story here “We definitely save time and it has […]
Research has shown that U.S. consumers aged 18 years and older are increasingly interested in biodegradable packaging. To be more precise, 45 percent of adult consumers in the United States interviewed in 2017 claimed to purposely buy food from brands which offer products in biodegradable packaging whenever recyclable packaging is not an option. Brands like […]
When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
By 2060, the number of American consumers over 64 will have more than doubled: from 46 million to at least 98 million. Packaging designers will be challenged more than ever to supply their main target audience with pharmaceutical packaging formats that are not only hermetically sealed and tamper-proof, but also easy to open. Removing restrictive […]
As consumers become more label-conscious and regulations surrounding clear-cut nutrition facts labels stricter, the beverage industry is working hard to bring healthier and tastier products to market. Recent FDA nutrition facts label changes affect beverages in various ways, from calorie levels to taste and even texture.
by Udo Panenka, President Esko The moment we realize the size of the gap between our current abilities and our future dreams can be both devastating and motivating. Until now, the main role of packaging has been to protect and preserve the product, secondarily to convey product and marketing information to the shopper. Packaging professionals […]
How Brexit will eventually affect the British economy, let alone the British packaging industry, is anyone’s guess for now. Ask the Royal Society for Public Health (RSPH), though, and they’ll tell you all about the activity equivalence labelling system they proposed in 2016. Indeed, Prime Minister Theresa May (in a speech at the Conservative Party […]
According to 94% of senior CPG marketing decision makers, appealing to today’s consumers requires Brand Owners to respond to consumers’ needs in almost in real time. However, updating digital marketing vehicles is relatively quick; making changes to physical packaging to incorporate customer feedback is a different proposition entirely. New report outlines gap between digital and […]
Although our sense of smell is not as sharp as that of many animals, the impact it has on our purchasing behavior is not to be underestimated. Just catch a whiff of hot chocolate, fresh-cut grass or that new book smell and you’ll find yourself immersed in a flurry of (childhood) memories. There’s simply no […]