Packaging Innovation
September 13, 2018

Black plastic no longer has the packaging industry in its spell

A little more than a year ago, WRAP (also known as the Waste & Resources Action Programme) notified packaging industry players in the UK that black plastic waste was being sent to landfills rather than recycled by local authorities because it is simply too difficult to break down. One of the first to respond to […]
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September 11, 2018

The 6 most delicious confectionery packaging trends in 2018

Confectionery packaging is always a treat! Especially in the United States where snacks and sweets fuel the economy. According to the American National Confectioners Association, the following fascinating trends are defining the confectionary landscape as we speak. 1.     Candy for one, please What do you get when you combine a growing number of single-person households […]
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September 6, 2018

So long, plastic straws? UK set to call for reform

Did you know UK consumers throw away about 8.5 billion plastic straws every year? Meanwhile, the battle against plastics ending up in our oceans is still very much ongoing. Unsurprisingly, Prime Minister Theresa May and the Commonwealth Clean Oceans Alliance are now urging all Commonwealth countries to put a stop to plastic pollution. If Secretary of […]
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September 4, 2018

It’s high time to get into the fast food packaging game! 3 tips

Food shopping today is all about convenience. Or at least it is four times a week on average for 95 percent of British consumers, according to a study by packaging specialist Sun Branding Solutions. As hot fast food ‘to go’ becomes increasingly popular, supermarkets and food chains are adapting their food offer accordingly and, consequently, […]
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August 23, 2018

Digital printing for packaging: 3 game changers for small businesses

Until very recently, small businesses didn’t have much support putting their ideas to ink, paper and cardboard. Small-quantity printing for packaging jobs were incredibly costly (specifically when accounting for factors such as die cutting) and customization came at an expense struggling startups could rarely afford. For many, to survive meant to settle—to either opt for […]
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How brand packaging design deals with changing consumer behaviors

Consumer behaviors and attitudes are forever changing, which means packaging design must follow suit for brands to continue to thrive. This article takes a closer look at recent shifts in consumer behaviors and extends those trending changes to specific solutions both brands and packaging designers today cannot do without. 
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August 21, 2018

How to design the best pouch packaging for Millennial consumers

Environmentally conscious and always on the go, Millennials sure love their pouch packaging. But that doesn’t mean brands don’t need to put in the extra effort to make their pouches all the more appealing. Evidently, you’re not the only one to discover that pouch packaging is increasingly popular with Millennials. Determined to make your pouch […]
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August 9, 2018

With new snacking habits come new packaging design trends

Snacking is on the rise, yet so is the demand for healthy foods. Both time-pressed and health-conscious, millennial consumers are acquiring a taste for packaging design that helps them have their cake and it eat too (pun intended, yes). Or why no snack packaging designer should ignore the following up-and-coming packaging design trends!
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August 7, 2018

Consumer psychology: packaging design that gets under their skin

From food and beverage companies over clothing brands to high-tech corporations, standing out from the competition is on top of everyone’s mind. Needless to say, while everyone surely tries, not everyone is equally successful. So, what makes some branding practices better than others? What’s the secret behind powerful product branding? It’s not so much a […]
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August 3, 2018

3 graphic design trends that captivate packaging designers in 2018

Now that we’re midway through 2018, this is the perfect moment to look back on the graphic design trends that have taken center stage on the packaging scene so far. The verdict? 2018 is all about taking risks!
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August 1, 2018

Workflow automation: 4 tips to enhance your label production

Did you know more than half of consumers consider fast response times to issues and requests the most important part of a brand experience? Consequently, marketers believe that changes to labels should be implemented in two weeks or less in order to live up to consumers’ high expectations. Fortunately, there’s no reason why you wouldn’t […]
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