2018 is right around the corner! Are you determined to start the new year inspired and well-prepared? This article gives an overview of the most important global packaging trends that affected brands, retailers, consumers and packaging designers in 2017 and are likely to continue in 2018.
There’s no denying 2017 was another year filled with mind-blowing packaging designs. So, with the new year coming closer, we thought we’d have ourselves a little TBT! (That’s short for Throwback Thursday, in case you didn’t know. It’s a Millennial thing.) According to the good people of the DuPont Awards for Packaging Innovation – and […]
May 2016 saw the FDA significantly revise the nutrition facts label for the first time in over two decades. Large food manufacturers were given until July 2018 to adapt their labels accordingly, while smaller companies were given one extra year. However, having noticed enterprises struggling to meet the compliance deadlines, the FDA recently announced an […]
“Pharmaceutical packaging is Tetris. Stop playing it like chess.” This quote from Peter Schmitt, managing director of a US-based packaging company, speaks to the need for a mindset shift in pharma packaging. The ‘chess way’ of thinking is to think causally, with singular, consequential movements. In Tetris, things just get faster, with many different inputs […]
Finally decided to stop tweaking and release your packaging design into the world? We know, it’s always a bit of a gamble. But there’s no reason to risk things more than you should! By testing your packaging design before launching, you can turn what would otherwise be a wild guess into a calculated risk, boosting […]
While self-injection is an ongoing trend in the pharmaceutical industry – more than 3.5 prefilled auto-injectors are produced worldwide each year – a recent study by the University of Texas Medical Branch found that a whopping 84 percent of patients fail to properly self-inject. In a bid to boost patient compliance, more and more pharmaceutical […]
Nike® is one of the most valuable – and one of the most famous – clothing brands in the world. In 2017, its Global Football Division started using Esko’s Studio for packaging design, leading to considerable improvements in user-experience, concept communication and time-savings. Read the full story here “We definitely save time and it has […]
Research has shown that U.S. consumers aged 18 years and older are increasingly interested in biodegradable packaging. To be more precise, 45 percent of adult consumers in the United States interviewed in 2017 claimed to purposely buy food from brands which offer products in biodegradable packaging whenever recyclable packaging is not an option. Brands like […]
When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
By 2060, the number of American consumers over 64 will have more than doubled: from 46 million to at least 98 million. Packaging designers will be challenged more than ever to supply their main target audience with pharmaceutical packaging formats that are not only hermetically sealed and tamper-proof, but also easy to open. Removing restrictive […]