You may think you’re not one to be tempted by a fancy packaging design – it’s the contents that count, right? – but neuromarketers say otherwise. And they may be on to something. Bridging the field of consumer behavior studies and neuroscience, neuromarketing states that a consumer is more likely to (re)purchase a product if […]
With February right around the corner, pharma companies and their packaging designers are scrambling to meet the Falsified Medicines Directive. As of February 9, 2019, each prescription drug packaging circulating in the EU must feature a 2D data matrix code enabling wholesalers and pharmacists to track it across the entire value chain. The packages must […]
Brand packaging design may not be rocket science, but it doesn’t take a rocket scientist to figure out that today’s competitive landscape does make it pretty challenging, to say the least. As the number of brands vying for the consumer’s attention grows by the day, no packaging designer can afford to be guilty of the […]
While the number of counterfeit drugs circulating the world is declining, the overall value of the counterfeit pharmaceutical landscape is bigger than ever. As counterfeiters increasingly focus on more expensive drugs, the pharma industry must turn to sophisticated anti-counterfeit technologies to protect its profit margins – not to mention its vulnerable target audience. Fortunately, as […]
Today, all Marketing and Production departments at Brands have the same challenges: do more, work faster and cut costs. Current technology allows us to do much more than ever before. There are more tools to produce high-end designs, better tools to create the most complex artwork, excellent ways to showcase your artwork in 3D and […]
Sustainability is a trend no industry can afford to ignore these days. As consumers are more and more concerned with the environmental impact of their purchases, brands and packaging suppliers must pull out all the stops to establish and maintain a green reputation if they want to continue to thrive in today’s increasingly competitive landscape. […]
A little more than a year ago, WRAP (also known as the Waste & Resources Action Programme) notified packaging industry players in the UK that black plastic waste was being sent to landfills rather than recycled by local authorities because it is simply too difficult to break down. One of the first to respond to […]
Confectionery packaging is always a treat! Especially in the United States where snacks and sweets fuel the economy. According to the American National Confectioners Association, the following fascinating trends are defining the confectionary landscape as we speak. 1. Candy for one, please What do you get when you combine a growing number of single-person households […]
Did you know UK consumers throw away about 8.5 billion plastic straws every year? Meanwhile, the battle against plastics ending up in our oceans is still very much ongoing. Unsurprisingly, Prime Minister Theresa May and the Commonwealth Clean Oceans Alliance are now urging all Commonwealth countries to put a stop to plastic pollution. If Secretary of […]
Food shopping today is all about convenience. Or at least it is four times a week on average for 95 percent of British consumers, according to a study by packaging specialist Sun Branding Solutions. As hot fast food ‘to go’ becomes increasingly popular, supermarkets and food chains are adapting their food offer accordingly and, consequently, […]
Until very recently, small businesses didn’t have much support putting their ideas to ink, paper and cardboard. Small-quantity printing for packaging jobs were incredibly costly (specifically when accounting for factors such as die cutting) and customization came at an expense struggling startups could rarely afford. For many, to survive meant to settle—to either opt for […]
