Packaging Innovation
December 27, 2017

4 packaging design trends that will mark 2018 worldwide

2018 is right around the corner! Are you determined to start the new year inspired and well-prepared? This article gives an overview of the most important global packaging trends that affected brands, retailers, consumers and packaging designers in 2017 and are likely to continue in 2018.
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December 21, 2017

These were the best innovative packaging designs of 2017

There’s no denying 2017 was another year filled with mind-blowing packaging designs. So, with the new year coming closer, we thought we’d have ourselves a little TBT! (That’s short for Throwback Thursday, in case you didn’t know. It’s a Millennial thing.) According to the good people of the DuPont Awards for Packaging Innovation – and […]
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December 12, 2017

High time to get ready for the new FDA nutrition labels!

May 2016 saw the FDA significantly revise the nutrition facts label for the first time in over two decades. Large food manufacturers were given until July 2018 to adapt their labels accordingly, while smaller companies were given one extra year. However, having noticed enterprises struggling to meet the compliance deadlines, the FDA recently announced an […]
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December 7, 2017

Why packaging designers are leaders at heart 

While society doesn’t tend to think of packaging designers as leaders, a great deal of designers actually do possess a fair share of leadership qualities.
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December 6, 2017

From recall risk to regulations: why pharma packaging must be right first time

“Pharmaceutical packaging is Tetris. Stop playing it like chess.” This quote from Peter Schmitt, managing director of a US-based packaging company, speaks to the need for a mindset shift in pharma packaging. The ‘chess way’ of thinking is to think causally, with singular, consequential movements. In Tetris, things just get faster, with many different inputs […]
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December 5, 2017

Test your packaging design before you launch! 3 steps

Finally decided to stop tweaking and release your packaging design into the world? We know, it’s always a bit of a gamble. But there’s no reason to risk things more than you should! By testing your packaging design before launching, you can turn what would otherwise be a wild guess into a calculated risk, boosting […]
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December 1, 2017

3 ways pharmaceutical packaging can help patients self-inject

While self-injection is an ongoing trend in the pharmaceutical industry – more than 3.5 prefilled auto-injectors are produced worldwide each year – a recent study by the University of Texas Medical Branch found that a whopping 84 percent of patients fail to properly self-inject. In a bid to boost patient compliance, more and more pharmaceutical […]
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November 23, 2017

How Esko’s Studio helped Nike® to design packaging easier, faster and better

Nike® is one of the most valuable – and one of the most famous – clothing brands in the world. In 2017, its Global Football Division started using Esko’s Studio for packaging design, leading to considerable improvements in user-experience, concept communication and time-savings. Read the full story here “We definitely save time and it has […]
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November 9, 2017

‘Going nuts’ over biodegradable food packaging design!

Research has shown that U.S. consumers aged 18 years and older are increasingly interested in biodegradable packaging. To be more precise, 45 percent of adult consumers in the United States interviewed in 2017 claimed to purposely buy food from brands which offer products in biodegradable packaging whenever recyclable packaging is not an option. Brands like […]
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November 7, 2017

How to achieve color consistency across the supply chain

When it comes to the color of your packaging design, what you see isn’t always what you’re going to get. It takes a great deal of (color) management to achieve color consistency across the supply chain, as well as a certain alertness to the most important pitfalls.
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November 3, 2017

Pharmaceutical packaging design for elderly consumers

By 2060, the number of American consumers over 64 will have more than doubled: from 46 million to at least 98 million. Packaging designers will be challenged more than ever to supply their main target audience with pharmaceutical packaging formats that are not only hermetically sealed and tamper-proof, but also easy to open. Removing restrictive […]
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