A big part of staying in the increasingly competitive packaging game is knowing when it’s time to let go. Of design trends, that is. Read on to discover which packaging design trends are falling out of fashion in 2018.
Overwhelmed by choice, today’s consumer rarely sticks to a single brand. In bid to raise brand awareness and encourage consumer loyalty, companies rely on their marketing departments to churn out creative ad after creative ad. Meanwhile, the most powerful tool to reel in customers for the long haul is right under their noses. We’re of […]
Despite the less than ideal economic climate, the luxury sector is still thriving. In fact, millennials even account for almost half of luxury shoppers. Reeling them in, however, is not self-evident. As is to be expected of this generation of consumers, millennials do their shopping with a considerable list of expectations in mind – and […]
Unboxing videos are more than just product reviews. They’re an incredible – not to mention free – opportunity for brands and designers to go viral. Did you know 1 in 5 consumers have watched at least one unboxing video? And that 4 in 10 are inclined to share their purchase on social media if it […]
Who run the world? Consumers! And not just the female ones (sorry, Beyoncé). If there’s any phenomenon driving innovation in packaging design, it’s beyond doubt the ever-changing consumer landscape and all the trends it yields. Need inspiration for your next innovative packaging design? Look no further! Paying attention to these five consumer trends is bound […]
As the average life expectancy increases and the economy globalizes, the pharma industry continues to evolve – as does the pharma packaging supply chain. So how about you? Will your pharma packaging be able to keep up with expectations? Read on to discover which challenges lie ahead.
Any brand strategy that doesn’t address color consistency is a strategy doomed to fail. Not only is color the very first thing consumers notice about any brand, if used consistently across all channels of communication it can make all the difference between a sale or no sale. Not yet convinced? Read on to discover why […]
The packaging industry is continuously evolving, usually rapidly – and never without challenge. What keeps both bigger and smaller players awake in 2018? This article provides an overview of the main challenges dominating retail and shipping today.
Trying before buying is all well and good if consumers actually purchase the product, but in many cases products that have been opened in-store only end up sitting on the shelves until they expire – would you buy something that’s evidently been opened by some stranger? Enter the tamper-evident packaging trend, which not just prevents […]
Shrink wraps (or shrink film or shrink sleeves, if you prefer) can look pretty amazing, but every packaging designer knows getting them to look flawless can be tricky at times. Fortunately, most problems with shrink wraps can be easily fixed. This article discusses five common shrink film problems and their solutions.
Luxury is in the eye of the beholder – yet there are plenty of materials, colors, fonts, shapes, … designers typically use to create luxury packaging that exudes pure style and prestige. Stuck for inspiration? You can’t go wrong with the luxury packaging design trends we’ve got lined up for you!