Millennial consumers are transforming the economy as we speak. Born between 1980 and 1999, they represent a large part, 30 percent by 2020 to be precise, of total retail sales. But while Millennials represent the so-called digital generation and will dominate consumption for decades to come, the majority of brand owners and packaging designers fail […]
When talking to Brand Owners, the same issues arise time and time again. There is a lack of control and visibility over the whole artwork development and approval process, leading to delays, errors and even recalls. It is not surprising that many CPG Brand Owners are turning to packaging management software to solve this. However, […]
If you think your packaging design can’t possibly get any greener, chances are you’re forgetting about ink. What’s that? You did forget to bring ink into the equation? Then you’re in for a treat. Because eco-friendly inks come in a wide variety of types these days, and in many cases they’re a great means for […]
The colors you pick for your brand packaging design can make all the difference between soaring sales and a major flop. Don’t believe us? The good people at Pepsi-Cola will have you know that when they switched the color of their vending machines in South East Asia from royal blue to light blue back in […]
With pouch packaging and PET increasingly popular within the beverage industry – and the retail industry in general – one cannot help but wonder: are glass and aluminum on their way out? The answer is no. Despite the growing presence of pouch packaging and PET bottles in the beverage aisle, industry experts agree that glass […]
You have made the decision. You think your company will benefit from a marketing asset management system that incorporates packaging. You know the long-term gains it will bring for your brands and the organization as a whole. But where next? How do you go about finding the right system for your organization? What questions should […]
No matter how expensive, the perfume you spray on in the morning slowly but surely fades away during the day. By lunchtime, you wish you had brought the bottle with you so you could spritz on a little extra, just to make it through the rest of the day smelling of your favorite scent. Or […]
In the world of pharmaceutical packaging constant innovation is key to ensure patient safety. Taking the right dose of the right medication at the right time isn’t always easy, but that’s where these innovative pharmaceutical packaging concepts come in.
Consumers expect a lot from packaging. More than ever before, in fact. Obviously, packaging has to control a product’s shelf life and be sturdy enough for the consumer to transport the product without giving it a second thought. But these days it must also serve a higher purpose, offering the consumer not just a well-preserved […]
Packaging is a crucial element of the marketing mix, certainly for consumer packaged goods (CPG) brands. A well-packaged product can attract potential customers and influence their purchasing decisions, often without them even realizing it, which is why packaging is sometimes referred to as “the silent salesman.” This article outlines its sometimes underappreciated marketing value.
A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]