Packaging Innovation
May 3, 2017

Taking virtual 3D testing of consumer packaging to the next dimension

Jon is under pressure.

He is responsible for marketing his company’s leading brand of fragrances. He faces fierce competition, cost pressures and demands to make his products stand out more on the shelf.

He knows the traditional research and testing process is extremely costly and time-consuming. What about this 3D virtual visualization of packaging he has heard about…?

The benefits of 3D virtual software

Solutions such as Studio Store Visualizer allow brand owners and retailers to view and interact with packaging in virtual retail and home environments.

Jon can test his products in virtual retail environments next to his competitor products to check how they compare. He can also present a complete product launch in 3D, including retail-ready packaging, displays and other branded items. Importantly for Jon, it is compatible with planogram software, replicating real stores.

He can also utilize 3D headsets – an extremely realistic way to view products on a store shelf.

Overall, it is a cost-effective solution for brand owners like Jon, allowing faster, earlier research, more control, and great flexibility.