Ever since plain packaging for tobacco products was first introduced and made compulsory in numerous countries, many have wondered whether generic packaging rules should be applied to alcoholic beverages as well. While yea-sayers are convinced public health will only benefit from plain packaging rules for alcoholic drinks, things aren’t as clear-cut as they seem.
While society doesn’t consider designers to be leaders, a great deal of designers actually do exhibit a fair share of leadership qualities. They just don’t seem to get the credit they deserve for the leadership they demonstrate. Ronald Voigt compared the average designer’s personality traits to the Myers-Briggs Type Indicator (MBTI) and made some interesting […]
Packaging is the backbone of brand identity. Yet, ironically enough, it seems packaging is going through somewhat of an identity crisis itself. Some argue that packaging is simply a part of the supply chain. Others feel whoever ‘owns’ packaging is neither here nor there. Udo Panenka, President of Esko, makes a strong case that packaging is […]
If you are involved in bringing products to market, you will know there are many potential issues that can keep you awake at night. We conducted interviews with Heads of Marketing from FMCG companies to discover the main challenges related to the packaging supply chain and how to overcome them. Key pain points included: Digital […]
While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …
As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]
The pharma industry’s fight against counterfeit drugs is long from over. International investigations reveal alarming figures: at least 10 percent of all drugs sold worldwide are counterfeited, costing pharmaceutical manufacturers over 10 billion euros annually – not to mention the dangers patients are being exposed to every day. Called upon to help identify and prevent […]
Food packaging, evidently, needs to be as safe as it is appealing. Food processing methods greatly determine packaging requirements and, hence, food packaging designs. This article provides an overview of the packaging implications of the most common food processing methods.
When someone says ‘sustainable packaging’, aerosols don’t exactly spring to mind. Aerosols, after all, received quite a bad rep some thirty years ago when it turned out CFCs (chlorofluorocarbons), which were commonly used in aerosol products, deplete the ozone layer. A lot has changed since then, except for … public opinion. To this day, the […]
Spring has finally sprung! And what better excuse for a packaging design make-over than the changing of the seasons? If you’re a marketing wiz, you might even argue that making minor changes to packaging designs every season is crucial to keep sales up. Are you looking to give your packaging design a lovely spring theme? […]
When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]