Packaging Innovation
March 24, 2016

Custom labels: digital vs. flexographic printing

There are numerous methods to print custom labels, but digital printing and flexographic printing are undoubtedly the most popular. Are you having trouble deciding which of these two printing methods best suits your custom labels? Read on and find out!

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March 21, 2016

Why color management software is a must

Taking a picture is child’s play, but getting that picture to look exactly the way you want in print certainly isn’t. Colors not only look different depending on the monitor you are viewing them on, but also behave differently depending on the substrate they’re printed on. That’s why, instead of just guessing and crossing their […]

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March 18, 2016

FREE WEBINAR: The benefits of extended gamut printing

The demand for shorter packaging production runs is still increasing, and for a lot of packaging and label printers converters this means that protecting their margins remains a challenge. Watch our free expanded gamut printing webinar and learn How a changing industry presents new opportunities The economic benefits of printing with less spot colors How […]

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March 17, 2016

Want to increase sales? Go for shelf-ready packaging!

Shelf-ready packaging, also called retail-ready packaging, is increasingly present in retail stores all over the world. And with good reason! Not only is it practical for retailers, it is also a great way to drive sales. What makes shelf-ready packaging so cost-effective, you ask? Read on and find out!

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March 14, 2016

Flexographic printing: the coolest inks ever made!

When flexography made its way to mainstream printing back in 1990, it opened up a whole new world of possibilities for creative packaging design. Designers not only had a wide range of printing substrates (including plastic, cellophane and metallic film) to choose from, but they also had a broad selection of innovative inks at their […]

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March 10, 2016

Brand strategy: a closer look at limited edition packaging

Limited edition packaging is increasingly becoming a brand strategy in its own right. In a bid to stimulate short-term sales, brands all over the world won’t stop asking their packaging designers to come up with the next must-have limited edition packaging for their products – and the designers are more than happy to oblige! Let’s […]

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March 8, 2016

Generate barcodes in Illustrator. Try this plug-in for free

Barcodes are omnipresent, and it’s hard to find any packaging without at least one of them printed on the side or attached somewhere. The simplicity, universality and low cost of barcodes are the reasons that barcodes haven’t been replaced in automatic identification and data capture (AIDC). The fact that they are easy to use doesn’t […]

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March 7, 2016

5 food packaging trends every designer should know

Consumer demographics are forever changing, and so is the average lifestyle. Food packaging designers are adapting their style accordingly, in a bid to continue meeting consumers’ increasingly high expectations. Are you a food packaging designer looking to keep your designs up to date? Read on to find out which trends are currently ruling the food […]

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March 5, 2016

FREE DOWNLOAD: Packaging’s crucial role in omnichannel marketing

Digital can do many things today but it can’t recreate the tactile experience of real-life packaging. Effective packaging can convey luxury or leisure, emotion or care. Think of how it enhances a first impression of a gift of jewellery, a special toy, a hardcover book or a special perfume. Digital, meanwhile, lets companies imbue packaging […]

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March 4, 2016

Free download: CPG & Pharma industry trends and market insights for 2016

Packaging as a consumer communication channel has never been more important. Increasing numbers of SKUs are hitting the store shelves with ever decreasing lifecycles. This is an interesting mix that leads to an interest in packaging management solutions. Download our free Trends in 2016 document to find out what are the trends and challenges for […]

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5 tips to reduce product packaging costs

Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective. Are you sure your packaging design is getting you the best deal with manufacturers? Follow these tips to reduce your packaging costs to the max!

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