Packaging Innovation
June 20, 2016

6 common CPG packaging hurdles – and how to avoid them

In the world of consumer packaged goods (CPG), the packaging is often just as important as the product itself – if not more so. CPG companies know they need to respond to ever-changing customer needs while simultaneously keeping on top of compliance requirements and responding to internal pressures. But the truth is that the process […]

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3 tips to improve your eco-friendly packaging design

Eco-friendly packaging is hot, both among consumers and manufacturers. A growing number of consumers purposely chooses products with sustainable packaging over products without, even if that means paying a little extra. Realizing there’s no reason not to jump on the green bandwagon, more and more packaging designers and manufacturers are turning to eco-friendly packaging.

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June 16, 2016

Cosmetic packaging design: 5 key trends to watch

A whopping 37.25 billion USD. That’s how much the cosmetic packaging market will be worth by 2022, according to global market research firm Grand View Research. A combination of technological advancements and a jump in beauty product consumption is what’s driving this success as we speak, leading to five key trends to watch in the […]

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June 13, 2016

Boost your food packaging design with stand up pouches!

The importance of excellent packaging design should never be underestimated, especially when it comes to food packaging. Many food packaging designers are consciously turning to flexible packaging, stand up pouches in particular, to boost their designs and help manufacturers cut costs. If you haven’t yet discovered the benefits of stand up pouch packaging, this article […]

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June 9, 2016

Why 3D packaging design software is your best friend

A lot goes into a great packaging design. It has to look amazing, obviously, but it also needs to include all the important product details, be easy to open, preserve the product until the expiry date, take in as little shelf space as possible, … In a bid to meet the ever-increasing stringent demands of […]

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June 6, 2016

The 3 most fantastic flexible packaging designs of 2016

Flexible packaging is fab! The possibilities in terms of graphic design are endless, the technology continues to advance, and the results will never cease to amaze both the packaging industry and the consumer. So, naturally, we couldn’t help but compile a top 3 of the best of the best flexible packaging designs 2016 offered us […]

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June 5, 2016

Pharma brand owner doubled its volume of artwork with the same number of people

See how pharma brand owner Almirall doubled its volume of artwork with the same number of people, being GMP compliant at the same time.

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June 3, 2016

How to encourage impulse purchases with POP displays

The shopping list is dead. Long live impulse buying! Did you know that about 80 percent of consumers make their purchase decisions on the spot? Unsurprisingly, POP displays are at an all-time high. Short for ‘point of purchase display’, a POP display is the ideal method to catch the shoppers’ attention and persuade them to […]

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June 1, 2016

Why frozen food packaging is hot, hot, hot!

Forecast to increase more than 5% per year until 2020, the frozen food packaging industry sure has a bright future ahead. A recent report on the global food packaging industry by market research company Technavio sheds some light on this interesting phenomenon, along with a number of other noteworthy stats and facts. This article presents […]

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May 27, 2016

Sing Coca Cola! ‘Share a Coke’ turns musical this summer

The Coca-Cola Company sure knows a thing or two about personalized packaging. As if their ‘Share a Coke’ campaign wasn’t successful enough featuring customers’ names, the soft drink giant recently gave their most notorious campaign a musical twist.

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May 24, 2016

5 common pharma packaging artwork hurdles – and how to avoid them

Packaging and labelling challenges occur on a regular basis in the healthcare industry. In this article we look at five of the most common challenges, including: Compliance concerns (difficulties complying with current Good Manufacturing Practice (cGMP) guidelines) Process problems (outdated manual processes as a critical source of errors) Recall risks (50% of product recalls are […]

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