Packaging Innovation
September 7, 2015

Choosing the right color for your packaging design

Color not only plays a major role in making your packaging design stand out on the shelf, it also conveys a brand’s message and persuades consumers to actually buy the product. If you’ve chosen the right color, that is. How do you determine which hue is best suited for a particular product’s packaging design? Through […]

September 4, 2015

Are robots set to take over the packaging industry?

Robots have always played an important role in the packaging industry, improving operations and ensuring flexibility for future changes. The capabilities of robots will only further increase with time, as engineers all over the world are working diligently to upgrade them as we speak. So will robots soon take over the packaging industry? We’re not […]

August 28, 2015

How to tune your packaging design to different cultures

There are thousands of different cultures in the world, each with their own unique tastes and needs. So, when designing your packaging for a foreign market it makes little sense not to take into account the culture of that market. A particular color, for instance, can significantly boost sales in one country while dramatically reducing […]

August 24, 2015

5 inspiring sustainable packaging ideas

Companies are increasingly focusing on sustainable packaging to reduce their impact on the environment. And they have every reason to! According to, 64% of consumers say it is very important for companies to use environment-friendly or biodegradable packaging. That’s great news for the packaging industry, because sustainable packaging seems to bring out the best […]

August 21, 2015

Top 3 fruit & vegetable packaging trends

Fruit and vegetable packaging development is no longer just about protecting produce between point A and point B. It’s about turning packaging into miniature in-store billboards that attract the consumer’s attention and drive sales. Packaging designers are constantly coming up with new ideas to get fruit and veg flying off the shelves, so we feel […]

August 17, 2015

Edible packaging – Packaging water without bottles!

Let’s face it: our Western consumerism lifestyle has left disastrous marks on our planet and continues to do so. Our increasing pile of packaging waste in particular is a major issue when it comes to maintaining a green environment. Sure, many of us have taken up recycling and composting to reduce waste. But let’s be […]

August 14, 2015

3 reasons to opt for peel-and-reseal labels

Peel-and-seal labels are not exactly what you call ‘trendy’. After all, they have been around for quite some time now. However, we strongly feel that peel-and seal labels are underappreciated and deserve a second chance to shine! Just imagine what the packaging industry could do with all that extra space … In fact, there are […]

August 10, 2015

How to use packaging design to appeal to the subconscious

Did you know that at least 85% of all decisions we make are governed by our subconscious? Consequently, no matter how nice packaging may be to look at, it does not always necessarily connect with its target audience or sell the product.

August 7, 2015

4 packaging mistakes that cost you sales

You had a great idea for a product and decided to take your chances. You spent a great deal of time developing, testing and refining it. Your test audience loved it. Your product is definitely worth buying, yet it’s not flying off the shelf. Sounds familiar? Then it’s time to ask yourself if one of […]

August 3, 2015

3D packaging gives the packaging world a whole new dimension

What happens if a Swedish paper maker teams up with an Italian machinery manufacturer? You get FreeFormPack! FreeFormPack is a packaging method that creates unique 3D packaging, suitable for both food and non-food markets, with a custom shape or texture in a cost-effective form-fill-seal process. It is the brainchild of Italian machinery manufacturer Curti and […]

July 31, 2015

Sustainable packaging: do’s and don’ts

While manufacturers and packaging designers work hard to offer sustainable packaging, there still is a lot of work to do. Simply walk through the aisles in your local supermarket and you will notice that eco-packaging is a long way from becoming standard. Here are 3 product groups that could do with an ecological makeover.