Packaging Innovation
December 25, 2015

How to get your Christmas packaging just right

Packaging is and always will be an important part of marketing, especially during the holiday shopping season. Considering the significant impact of packaging design on sales when Christmas comes around, it is wise for business owners to rethink their packaging design for the occasion. A few tips on how to improve your packaging design to […]

December 21, 2015

Consumers are hungry for aerosol products!

Would you spray your French fries with ketchup instead of dipping them in a dollop? According to a recent survey commissioned by Honeywell, there’s a 67 percent chance you would! Even more surprising: ketchup isn’t the only food you’ll be spraying onto your plate, since the consumer’s attitude towards aerosols in general is growing more […]

December 18, 2015

4 reasons to opt for flexible packaging

The packaging industry has changed dramatically in the last decade and will undoubtedly continue to do so, but one thing’s for sure: flexible packaging is trending – and it’s here to stay. Store shelves and pantries all over the world are stocked with flexibly packaged products as we speak. Never before has packaging been so […]

December 14, 2015

Is this the pizza box design of the future?

Let’s face it, pizza boxes are not exactly the first thing that springs to mind when you think of creative packaging design. Graphics aside, all pizza boxes look the same: plain corrugated cardboard boxes that don’t particularly spark your appetite. Additionally, research has shown that today’s pizza boxes fail to meet the average pizza lover’s […]

December 11, 2015

How to become a packaging engineer

Are you interested in product development, do you have great communication skills and are you up for travel? If you answered ‘yes’ to all three questions, becoming packaging engineer might just be your career of a lifetime! Find out what it takes to become a packaging engineer and learn more about the major job duties.

December 9, 2015

Cardboard guitar strikes a chord

When it comes to being creative with cardboard, at Ernest Packaging Solutions they really pull out all the stops.

December 8, 2015

Christmas magic with a personal touch

Packaging World ran a great short run story last week: Erik Knear – the inventor of The Santa Signal™ – struggled to find a packaging supplier that could help bring his brand new invention to market.

December 7, 2015

Does your packaging design cause ‘wrap rage’?

Every consumer experiences it from time to time. You know, that moment when you just can’t seem to open a jar, box, or some other piece of packaging without resorting to a sharp tool. It’s called ‘wrap rage’, and it’s a major cause of minor injuries among two thirds of consumers. Think your packaging is […]

December 4, 2015

Christmas is coming! Time for some cool Christmas packaging ideas

Everyone looks forward to Christmas, packaging designers especially! The holiday season, after all, is the one season of the year when packaging doesn’t have to revolve around simplicity and practicality. Instead, it’s about luxury, creativity and putting a smile on people’s faces. With Christmas right around the corner, packaging designers did their best to ensure […]

November 30, 2015

‘Neurodesign’: packaging design teams up with neuroscience

Packaging design is a field full of competition and rising challenges. Packaging designers have been turning to psychology for years to create the most effective packaging designs, but now there’s a new – and even more scientific – packaging design method in town called ‘neurodesign’.

November 27, 2015

3 essentials of modern brand packaging

It is no secret that consumers who purchase big brand products like to feel connected to the products they purchase. That said, the time when brand packaging revolved around adapting packaging design to demographic target audiences is coming to an end. What’s most effective today in brand packaging? Packaging design that feels personal to the […]