Packaging Innovation
April 25, 2016

Simple yet bold! The perfect recipe for food packaging

Bare Snacks recently gave their packaging design a refreshing make-over that is sure to drive the taste appeal of their healthy snack line. It’s bold. It’s simple. It’s sustainable. It’s everything food packaging should be! “Since the revamp, consumer feedback has been overwhelmingly positive. Our social media accounts have been flooded with supportive comments and […]

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April 21, 2016

5 tips to create a mouth-watering food packaging design

No matter how delicious a product may be, sales won’t soar unless the packaging design is spot on. Are you a packaging designer looking to get inspired? Read on and discover our top five tips to create a food packaging design that will make the consumer’s mouth water!

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April 18, 2016

4 popular packaging materials: how recyclable are they?

Today’s consumer is a green consumer. In other words, the more sustainable the product, the better it sells. With this in mind, companies all over the world are adding green symbols and hues to their packaging designs in a bid to communicate to their customers just how green their enterprise and their products are. They […]

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April 14, 2016

How to make your brand pop? With a POP display!

There is nothing like a POP display to make your brand stand out in a store aisle. Needless to say, a lot goes into creating a fantastic POP display design that catches the consumer’s eye and convinces them to add the product to their shopping cart. However, these five tried-and-tested tips will help any packaging […]

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April 11, 2016

Brand packaging at its finest: 5 famous food mascots

Food mascots are everywhere, and they have been for decades – if not more than a century. Food mascot design is undoubtedly one of the most powerful commercial tools packaging designers can use. In fact, some food mascots have established such a powerful connection with their audience throughout the years that they achieved worldwide fame […]

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April 7, 2016

Time to invest in shrink film for beverage multipacks!

The shrink film market for beverage multipacks is estimated to be worth $2.53 billion by 2020, according to MarketsandMarkets. The British-American market research firm also identified the key shrink film market players and divided their research results into segments based on application. If you are looking to make an investment in the near future, shrink […]

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April 4, 2016

6 pharmaceutical packaging trends to keep an eye on

Increasingly stringent GMP regulations are only one of many things currently ruling the pharmaceutical industry. DCAT Value Chain Insights analyzed the latest trends and developments in pharmaceutical packaging, and things sure look promising! Here’s a short overview of the trends you should definitely keep an eye on in the next few years:

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March 31, 2016

Check out Diet Coke’s most creative packaging design to date!

On February 1, The Coca-Cola Company launched millions – that’s right, millions – of new creative packaging designs for Diet Coke, as part of the ‘It’s Mine’ campaign in the United States. No two designs are the same, thanks to Coca-Cola’s collaboration with HP. “We’re inviting fans to choose from millions of unique Diet Coke […]

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March 30, 2016

The secret to more cohesive communications? ‘Brand culture’

Humans are social creatures, hardwired for communication. Our mastery of language made us what we are today. From cave paintings to smartphones, each era of communication came with challenges. Yet some barriers are universal and evergreen. The cost of poor communication Not getting communications right can be costly. The Marie Curie charity, for example, found […]

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March 28, 2016

Can plastic cans replace metal cans for good? Yes they ‘can’!

Packaging designers are always trying to reinvent their designs in a bid to keep up with the ever-increasing demands of shoppers. And to have their product stand out on the shelves, of course. Consequently, the food packaging industry is probably one of the most innovative industries in the world. And yet, there is one type […]

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March 24, 2016

Custom labels: digital vs. flexographic printing

There are numerous methods to print custom labels, but digital printing and flexographic printing are undoubtedly the most popular. Are you having trouble deciding which of these two printing methods best suits your custom labels? Read on and find out!

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