Packaging Innovation
September 1, 2016

Transparent food packaging: standing out by being invisible

Transparent food packaging is one of the latest food packaging trends taking the world by storm. Is it a trend that’s here to stay? We sure think so. Research has shown that more than half of US consumers find it important to see the actual product they’re buying. How to adjust your food packaging design […]

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August 30, 2016

Packaging artwork challenges faced by CPG companies? Kevin Karstedt shares his vision

What are the main packaging/labelling artwork challenges faced by CPG companies? The folks over at foodanddrinknetwork-uk.co.uk asked Kevin Karstedt of Karstedt Partners, LLC. Kevin identified 6 main challenges and talks about their consequences for CPG companies around the world. He also goes into detail about the ways forward looking companies are tackling these challenges successfully. […]

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August 29, 2016

Zappos designs an ‘out of the box’ shoe box

Online retailer Zappos loves to think outside the box and wants to inspire its customers to do the same. Zappos’ latest shoe box design speaks volumes about the company’s creative and interactive approach. If shoes are made for walking anywhere the customer wants, Zappos figures, then shoe boxes are made for … whatever the customer […]

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August 25, 2016

Now turtles are getting in on 3D packaging design too!

Have you met Freddy? Freddy’s a tortoise. This is his story …

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August 22, 2016

Why companies are so in love with stand up pouches

They started out as beverage packaging for children some years ago, but these days stand up pouches are used for an incredibly wide range of products including microwavable meals, crisps, nuts, pet food, laundry detergents, and so on. And it’s not surprising, really, if you consider the many benefits stand up pouches offer not only […]

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August 18, 2016

5 key safety trends in pharmaceutical packaging design

The pharmaceutical packaging industry is thriving. From improved anti-counterfeiting and temperature-controlling technologies to ergonomic packaging and packaging that facilitates patient compliance, this article provides a closer look at the key safety trends shaping pharmaceutical packaging design today.

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August 15, 2016

3 deliciously creative fast food packaging designs

Pressed for time, we often have no choice but to eat a quick meal at our desk. On a good day, we do manage to pack and bring our own healthy lunch to work. Other days, we use our lunch break to pop by the deli around the corner and grab a pre-packed sandwich or […]

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August 11, 2016

Single-serve wine packaging: yay or nay?

Portable single-serve beverage packaging is on the rise, and even the wine industry is slowly but surely joining in the fun. As was the case with the wine in PET bottles trend that emerged a while ago, some wine enthusiasts remain skeptical. Still, plenty of consumers are more than willing to engage with this new […]

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August 8, 2016

5 innovative sustainable packaging materials

Sustainable packaging is becoming more innovative and popular as we speak. Packaging designers and manufacturers are always on the lookout for the most recent technological innovations to boost their sustainable packaging designs, making them safer, more efficient and – last but not least – even greener. In this article we discuss some of the latest […]

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August 4, 2016

Are you sure your product packaging has the right colour?

When it comes to product packaging, looks can really make or break a sale. No matter how great a product may be, it simply won’t sell – let alone get noticed – if its packaging design isn’t well-thought-out. The ideal product packaging design is eye-catching, made of quality materials and adheres to the rules of […]

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August 1, 2016

3 tips to create powerful counter displays

We’ve all been there, picking up ‘just one more’ candy bar or stick of gum we don’t really need while waiting in line at the register. It’s a typical example of impulse buying, encouraged by point-of-purchase merchandising. Strategically designed to grab the consumer’s attention, counter displays play a big part in this type of marketing. […]

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