Consumers are increasingly aware of what they eat, attaching more and more importance to food safety and nutrition benefits. Meanwhile, despite (or due to?) the many rules and guidelines in place, manufacturers still fall short when it comes to food labelling.
Did you know that approximately 300 million bags of chemical waste are disposed of every year? And that tons of left-over chemicals end up in landfills and even the consumer’s water supply? Now that waste management is more important than ever, a great deal of packaging manufacturers are rising to the occasion with innovative green […]
It’s been almost ten years since WALL-E first melted our hearts, but it seems the recycling robot is now facing some competition. In terms of recycling capabilities, that is. Clarke, a cardboard recycling robot developed by AMP Robotics and nicknamed after inventor Arthur C. Clarke, is not nearly as cute as WALL-E. But boy, can […]
While there have been no drastic changes to the UK’s packaged food industry following the referendum result so far, there is no denying that some game-changing developments are bound to take place once the UK has finally left the EU. A case study by Euromonitor forecasts ready meals, biscuits, snack bars, sweet and savoury snacks, […]
Esko Studio now integrates with KeyShot. This integration improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. The combined solution provides the best of both worlds for Brand Owners and Pre-Media: print modeling plus realistic, high-resolution rendering, in a short amount of time. Realistic pack shots made […]
The delivery sector is not exactly the most sustainable industry out there, isn’t it? Still, delivery companies who want to stay ahead of the game acknowledge the importance modern consumers attach to sustainability. Take myHermes, for instance. Constantly searching for new ways to make its organization as green as possible, the delivery company recently came […]
Flexible packaging is one of the fastest-growing formats the packaging industry has had the pleasure of exploring so far. The last few years saw flexible packaging attract the attention of numerous packaging manufacturers and retailers in various industries, and it seems the format’s popularity is still on the rise. So what is it that makes […]
Jon is under pressure. He is responsible for marketing his company’s leading brand of fragrances. He faces fierce competition, cost pressures and demands to make his products stand out more on the shelf. He knows the traditional research and testing process is extremely costly and time-consuming. What about this 3D virtual visualization of packaging he […]
Ever since plain packaging for tobacco products was first introduced and made compulsory in numerous countries, many have wondered whether generic packaging rules should be applied to alcoholic beverages as well. While yea-sayers are convinced public health will only benefit from plain packaging rules for alcoholic drinks, things aren’t as clear-cut as they seem.
While society doesn’t consider designers to be leaders, a great deal of designers actually do exhibit a fair share of leadership qualities. They just don’t seem to get the credit they deserve for the leadership they demonstrate. Ronald Voigt compared the average designer’s personality traits to the Myers-Briggs Type Indicator (MBTI) and made some interesting […]
Packaging is the backbone of brand identity. Yet, ironically enough, it seems packaging is going through somewhat of an identity crisis itself. Some argue that packaging is simply a part of the supply chain. Others feel whoever ‘owns’ packaging is neither here nor there. Udo Panenka, President of Esko, makes a strong case that packaging is […]