Packaging Innovation
flexible packaging benefits
May 5, 2017

Why flexible packaging is getting flexier each day

Flexible packaging is one of the fastest-growing formats the packaging industry has had the pleasure of exploring so far. The last few years saw flexible packaging attract the attention of numerous packaging manufacturers and retailers in various industries, and it seems the format’s popularity is still on the rise. So what is it that makes flexible packaging so sought-after? And which ‘flexible’ challenges are to be expected in the near future? Read on to find out!

The benefits of flexible packaging are manifold

Out of all the packaging formats available these days, flexible packaging is beyond doubt one of the most superior, praised for its high performance and low cost. Flexible packaging materials, after all, offer excellent barrier properties, not requiring extra inner liner or outer containers whatsoever. Because flexible pouches and the like are so lightweight and easy to store, they also enable retailers and manufacturers to tremendously reduce transportation and storage costs.

With great demand comes great innovation

Ever since flexible packaging was first introduced to the world, manufacturers have gone out of their way to push the boundaries of innovation and create more flexible packaging opportunities. The most popular flexible packaging material to date is BOPP (short for bi-oriented propylene), which offers more-than-excellent barrier properties and is astonishingly lightweight. When high-quality graphics are needed, however, most manufacturers opt for BOPET (biaxially-oriented polyethene terephthalate) which offers more stability during the printing process as well as laminating.

The flexible future is not without challenges

Still, while manufacturers and retailers applaud the many opportunities flexible packaging provides, the consumer is not on the same track just yet. Research has shown that a number of consumers still consider flexible solutions to be less premium and less sustainable than rigid packaging materials, especially compared to glass. In other words, packaging manufacturers and retailers may want to start focusing a little less on technological innovations and more on informing the consumer of the many beneficial properties flexible packaging has to offer.   Inspired by Packaging Gateway