Packaging Innovation
Marketing now requires existential thinking
July 26, 2017

“Marketing now requires existential thinking.” Ron Voigt talks making brands more human

Brands who want to thrive in today’s marketing landscape must form human-like relationships with their target audiences. They need to create authentic yet extraordinary brand stories, add strategically chosen splashes of color … and actually make consumers care. President of X-Rite Pantone Ron Voigt recently attended the FUSE design conference in Miami and learned some interesting lessons worth sharing. Mr. Voigt’s full article is available at Brand Packaging.