March 16, 2017
Counter displays are a retailer’s best friend when it comes to boosting impulse purchases. The more attractive the display, the more attention it draws and the more likely it is to reel in customers while they’re waiting in line. Are you looking to design a counter display that is bound to stand out? Then make sure it ticks the following boxes!
1. The counter display matches the productDon’t just pick any old shelf-ready box and have your graphics printed on it. Ask yourself: what is this counter display supposed to sell, and to whom? There’s nothing wrong with a classic rectangular cardboard box with a tuck front when you’re selling bubble gum, but a young woman looking at jewelry while standing in queue is more likely to buy that necklace or bracelet when it’s nicely displayed on a countertop spinner.
- Extra tip: browse Esko’s ArtiosCAD Display Store for top-quality and ready-to-customize counter display templates. No knowledge of CAD required!