Packaging Innovation
These articles are part of the "Product packaging" category
food processing methods and packaging materials

Food packaging design: how to comply with food processing methods?

Food packaging, evidently, needs to be as safe as it is appealing. Food processing methods greatly determine packaging requirements and, hence, food packaging designs. This article provides an overview of the packaging implications of the most common food processing methods.
Tiffany’s clever product packaging design

How brand power starts with clever product packaging

When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
deceptive packaging

‘Deceptive’ packaging: can you show ingredients that aren’t included?

Designing packaging for children’s products can be great fun, but it is not without challenges – especially when it comes to food packaging. Danone experienced that first-hand with its packaging for Danonino yogurt, which recently came under fire in France. Foodwatch, a non-profit organisation that, to put it in their own words, “exposes food-industry practices […]
FDA food label regulations

How to comply with changing FDA food label regulations

In response to the US Food and Drug Administration’s (FDA) new Nutrition Facts label for packaged foods, Esko has introduced a series of handy tools and methods to help manufacturers comply with all the latest FDA food label regulations.
pharmaceutical packaging design

Simply the best! Top 5 pharmaceutical packaging designs

Patient compliance, GMP compliance, anti-counterfeit measures, shelf-appeal, … Pharmaceutical packaging designers have plenty of boxes to tick before their design can hit the shelves, let alone sell, sell, sell! Still, every so often we come across a pharmaceutical packaging concept that stops us in our tracks. So, of course, we could not resist compiling a […]
Counterfeit pharmaceutical packaging continues to soar

Counterfeit pharmaceutical packaging continues to soar

The amount of counterfeit pharmaceutical packaging circulating the world is now bigger than ever, even creating what experts call a ‘parallel economy’ – with potentially deadly consequences. With counterfeit pharmaceutical packaging unlikely go away anytime soon, the pharmaceutical industry is increasingly turning to innovative covert and overt anti-counterfeit measures.
edible food packaging design

What a treat! Food packaging you can eat

Eco-friendly food packaging is taking a turn for the tasty. A deliciously creative approach to biodegradable packaging, edible food packaging is the latest trend to take the packaging industry by storm. Curious to see what’s out there? Let’s have a closer look at some of the tastiest food packaging you can eat!
single serve packaging for the win

So long, economy pack? Single serve packaging is trending

Single serve packaging is more popular than ever thanks to the rising number of single households and the consumer’s increasing habit of snacking between meals. Reversely, with the need for small packaging growing each day, the demand for large economy packs is diminishing. Still, most food and beverage companies fail to adapt their packaging sizes […]
great food packaging design

It’s all about shelf-appeal! 5 food packaging design tips

Although bound by strict FDA regulations, food packaging design is still an art form in its own right. It requires a good eye, but not only that: knowing what makes a great food packaging design is crucial if you want your brand to stand out on the shelves. Which, evidently, you do! The following tips […]
wine packaging

Cheers to the wine packaging industry! Global demand continues to rise

While European consumers are drinking less wine than they used to, global wine production – and hence the global demand for wine packaging – is soaring. Forecast to increase 2.3 percent annually to €20.96 billion in 2020, the wine packaging industry has a bright future ahead. A future filled with opportunities for innovative wine packaging […]
anti counterfeit measures brand packaging

Brand packaging: the battle against counterfeiting

The pace of globalization continues to increase, as does the popularity of shopping online. Consequently, the amount of counterfeit brand packaging circulating the world is increasing. Fortunately for the consumer, brands and packaging manufacturers are tirelessly working on traceability systems to stay ahead of the counterfeiting game.