Summertime means company barbecues and gatherings with friends. It also means having a drink or two, or three … So what do you do when you’re not up for adult beverages but don’t want to feel singled out? You drink a Mocktail, of course! Mocktails are as colorful and exotic-looking as real cocktails, but without […]
Nerium launched its first line of beauty products only four years ago, but the company is already on top of the beauty industry with more than $400 million in sales last year. Nerium’s rapid growth and ongoing international expansion called for a packaging facelift that would highlight the science behind the company’s Optimera skincare product […]
Everyone knows that packaging is all about visuals. But there is more to packaging than meets the eye! Results from a recent study indicate that a packaging’s texture surprisingly influences consumers’ purchasing decisions as well. The study showed that products with soft packaging are more likely to be purchased than products with plain packaging.
All good packaging is created with the customer in mind, not the brand. While this may seem like a pretty straightforward, even simplistic statement, many brands and designers fail to live and work by these rules. It’s not enough to innovate just to create something new. You have to bring something truly fresh to the table […]
Halfway in we’re getting a look at what 2015 still has in store, packaging-wise. We selected 4 packaging trends that will be making the rounds the coming months. The bottom line? Consumers expect simple yet emotional packaging experiences that resonate long after the packaging is thrown in the bin. Quite a challenge, right?
Handmade products deserve handmade packaging. A great example of packaging that succeeds in creating a handmade feel is Savon Stories. The soap manufacturer asked design studio Menta to come up with a soap packaging design worthy of their organic product. This is what they had to offer …
Is it really necessary for shirt packaging to be so wasteful? The combination of plastic, cardboard, tissue paper and hidden pins can be really hard to unpack, restock in the store and disassemble at home. Can’t shirt packaging be made more consumer-friendly?
Image is everything, especially in advertising. However, some brands succeed better at capturing our attention via a billboard, a piece of packaging or a commercial than others. Here are 10 of the best graphic designs we’ve come across lately.
Accessibility, portability, branding and manufacturing are high on any cigarette pack designer’s list. When Erik Askin started working on his new design, however, he wanted the packet to be anything but practical. It was his goal to create the world’s most annoying and inefficient cigarette pack and in doing so encourage smokers to quit.
Wine bottles all look the same, right? Well, sort of. Once in a while a radically new design pops up and questions everything we know. Such as this wine bottle design for Petit Bocal, made by a student.
The holiday season is upon us. For most of us that means a time of gift-giving and celebrating. For packaging designers it’s the time of year to get creative! Christmas packaging is only effective when it brings something extra to the table. Are you up to the challenge? Here are three tips to help you […]