Packaging Innovation
These articles are part of the "Packaging design" category
flexographic printing inks

Flexographic printing: the coolest inks ever made!

When flexography made its way to mainstream printing back in 1990, it opened up a whole new world of possibilities for creative packaging design. Designers not only had a wide range of printing substrates (including plastic, cellophane and metallic film) to choose from, but they also had a broad selection of innovative inks at their […]

flexible packaging

When 2 become 1! Check out this new flexible packaging

Consumers everywhere are in love with flexible packaging , and they’ll be pleased to hear that it just got even more convenient! Kooee! Super Snacks recently invented a two-in-one pouch that keeps their snacks extra fresh, while still allowing the consumer to easily turn it into a single-compartment pouch at the point of consumption.

Chinese New Year packaging design

Happy Chinese New Year! 5 Asian style packaging designs

Today, more than a billion Chinese celebrate Chinese New Year. That means the streets of China are decorated with bright red lanterns, and buzzing with people dancing to festive music, eating traditional food and watching the age-old dragon dance.

barrier-free packaging design

Is your packaging design barrier-free?  

There are only few things more annoying to consumers than trying to prepare a meal and being unable to open the packaging of an ingredient because the design is not consumer-friendly. Unsurprisingly, wrap rage (the act of opening packaging by means of a sharp tool) is a major cause of minor injuries among no less […]

Packaging design trends 2016

Happy New Year! 5 packaging design trends for 2016

Out with the old, in with the new! With 2016 just around the corner, the packaging industry is eagerly waiting to see which trends will define packaging design the coming year. Are you too excited to play the waiting game? So are we! Here’s a sneak preview of the anticipated packaging trends for next year…

Christmas packaging design

How to get your Christmas packaging just right

Packaging is and always will be an important part of marketing, especially during the holiday shopping season. Considering the significant impact of packaging design on sales when Christmas comes around, it is wise for business owners to rethink their packaging design for the occasion. A few tips on how to improve your packaging design to […]

aerosol products

Consumers are hungry for aerosol products!

Would you spray your French fries with ketchup instead of dipping them in a dollop? According to a recent survey commissioned by Honeywell, there’s a 67 percent chance you would! Even more surprising: ketchup isn’t the only food you’ll be spraying onto your plate, since the consumer’s attitude towards aerosols in general is growing more […]

flexible packaging

4 reasons to opt for flexible packaging

The packaging industry has changed dramatically in the last decade and will undoubtedly continue to do so, but one thing’s for sure: flexible packaging is trending – and it’s here to stay. Store shelves and pantries all over the world are stocked with flexibly packaged products as we speak. Never before has packaging been so […]

wrap rage

Does your packaging design cause ‘wrap rage’?

Every consumer experiences it from time to time. You know, that moment when you just can’t seem to open a jar, box, or some other piece of packaging without resorting to a sharp tool. It’s called ‘wrap rage’, and it’s a major cause of minor injuries among two thirds of consumers. Think your packaging is […]

thedesignerwall.com

Christmas is coming! Time for some cool Christmas packaging ideas

Everyone looks forward to Christmas, packaging designers especially! The holiday season, after all, is the one season of the year when packaging doesn’t have to revolve around simplicity and practicality. Instead, it’s about luxury, creativity and putting a smile on people’s faces. With Christmas right around the corner, packaging designers did their best to ensure […]

packaging design - neurodesign

‘Neurodesign’: packaging design teams up with neuroscience

Packaging design is a field full of competition and rising challenges. Packaging designers have been turning to psychology for years to create the most effective packaging designs, but now there’s a new – and even more scientific – packaging design method in town called ‘neurodesign’.