Earlier this year, packaging designers for Kirin Company (a Japanese beverage company) and Glico (a Japanese candy manufacturer) released the fruits of their cooperation into the world. The design teams had worked together to create inspiring packaging for Kirin’s ‘Teagurt’ (a mixture of yogurt and tea) and Glico’s ‘Pocky Lemon Love’ (lemon-flavored biscuit sticks). Which, […]
The packaging industry is a competitive one in which creativity makes all the difference. In order to come up with something that stands out on the shelves, packaging designers are always on the lookout for something different. Right now, interactive packaging design is on the rise – and with good reason. It’s cool, it’s funny, […]
Flexible packaging is fab! The possibilities in terms of graphic design are endless, the technology continues to advance, and the results will never cease to amaze both the packaging industry and the consumer. So, naturally, we couldn’t help but compile a top 3 of the best of the best flexible packaging designs 2016 offered us […]
On February 1, The Coca-Cola Company launched millions – that’s right, millions – of new creative packaging designs for Diet Coke, as part of the ‘It’s Mine’ campaign in the United States. No two designs are the same, thanks to Coca-Cola’s collaboration with HP. “We’re inviting fans to choose from millions of unique Diet Coke […]
Packaging designers are always trying to reinvent their designs in a bid to keep up with the ever-increasing demands of shoppers. And to have their product stand out on the shelves, of course. Consequently, the food packaging industry is probably one of the most innovative industries in the world. And yet, there is one type […]
Shelf-ready packaging, also called retail-ready packaging, is increasingly present in retail stores all over the world. And with good reason! Not only is it practical for retailers, it is also a great way to drive sales. What makes shelf-ready packaging so cost-effective, you ask? Read on and find out!
When flexography made its way to mainstream printing back in 1990, it opened up a whole new world of possibilities for creative packaging design. Designers not only had a wide range of printing substrates (including plastic, cellophane and metallic film) to choose from, but they also had a broad selection of innovative inks at their […]
Consumers everywhere are in love with flexible packaging , and they’ll be pleased to hear that it just got even more convenient! Kooee! Super Snacks recently invented a two-in-one pouch that keeps their snacks extra fresh, while still allowing the consumer to easily turn it into a single-compartment pouch at the point of consumption.
Today, more than a billion Chinese celebrate Chinese New Year. That means the streets of China are decorated with bright red lanterns, and buzzing with people dancing to festive music, eating traditional food and watching the age-old dragon dance.
There are only few things more annoying to consumers than trying to prepare a meal and being unable to open the packaging of an ingredient because the design is not consumer-friendly. Unsurprisingly, wrap rage (the act of opening packaging by means of a sharp tool) is a major cause of minor injuries among no less […]
Out with the old, in with the new! With 2016 just around the corner, the packaging industry is eagerly waiting to see which trends will define packaging design the coming year. Are you too excited to play the waiting game? So are we! Here’s a sneak preview of the anticipated packaging trends for next year…