Packaging Innovation
These articles are part of the "Packaging design" category
wrap rage

Does your packaging design cause ‘wrap rage’?

Every consumer experiences it from time to time. You know, that moment when you just can’t seem to open a jar, box, or some other piece of packaging without resorting to a sharp tool. It’s called ‘wrap rage’, and it’s a major cause of minor injuries among two thirds of consumers. Think your packaging is […]

Christmas is coming! Time for some cool Christmas packaging ideas

Everyone looks forward to Christmas, packaging designers especially! The holiday season, after all, is the one season of the year when packaging doesn’t have to revolve around simplicity and practicality. Instead, it’s about luxury, creativity and putting a smile on people’s faces. With Christmas right around the corner, packaging designers did their best to ensure […]

packaging design - neurodesign

‘Neurodesign’: packaging design teams up with neuroscience

Packaging design is a field full of competition and rising challenges. Packaging designers have been turning to psychology for years to create the most effective packaging designs, but now there’s a new – and even more scientific – packaging design method in town called ‘neurodesign’.

Packaging fails

3 common reasons why packaging design fails

Packaging designers are only human and thus they do sometimes make mistakes. Especially in this day and age when packaging designers not only have to come up with mind-blowingly awesome designs, but have to do so at a pace faster than the speed of light. Evidently, when you’re constantly fighting deadlines, it’s easy to overlook […]

Creative packaging design

Want to stand out on the shelves? 3 tips for creative packaging design

Is your company looking for ways to minimize packaging costs? If so, then you’re probably missing out on some great opportunities. Packaging, after all, is not just something that holds your product. Most of the times, packaging is what attracts consumers to a product in the first place. Moreover, packaging is often a deciding factor […]

packaging ideas

Drop dead gorgeous packaging ideas

Every packaging designer knows that beauty is in the eye of the consumer. Attracting the consumer’s attention is every packaging design’s primary goal after all. No matter how great a product may be, stores will have a hard time selling it if its packaging is unattractive. Evidently, it is no coincidence that the most effective […]

Flexible packaging

Flexible packaging: what does the future hold?

The packaging industry has changed dramatically in the last decade, moving from a one-size-fits-all approach to one of flexible packaging that can be tailored to the properties of a wide range of products. As flexible packaging is the most economical and convenient packaging method to date, it comes as no surprise that store shelves and […]

Packaging design isn't always what it seems

Packaging design: things aren’t always what they seem

Packaging design goes beyond ensuring that consumers can safely transport products from the store to their home. It’s about making a product stand out on the shelves, getting consumers to pick up the product and convincing them to purchase it. It’s common knowledge among packaging industry professionals that more than half of consumers buy a […]

thrilling toy packaging designs

3 thrilling toy packaging designs

It goes without saying that toy manufacturers, even though they undoubtedly have a lot of fun creating their products, cater to the most difficult target audience there is: children – and their parents. Toys these days have to be cool, innovative and wholesome at the same time. Last but not least, toy shelves are undoubtedly […]

Packaging designs tailored to women

How to make your packaging design appeal to men and women

With the huge range of choices consumers face in today’s market, adapting your packaging design to cater to different segments of your target audience is never a bad idea. Adapting packaging design to gender, for instance, can be a great selling tool. Want proof? Here are three intriguing packaging designs, specifically targeting either men or […]

The ideal beauty product packaging design

Good looking, easy and up for travel – The perfect beauty product packaging design

As far as consumers shopping for beauty and personal care products are concerned, the outside does matter. According to MWV’s annual Packaging Matters survey, a whopping 37% of consumers base their decision whether or not to purchase a certain beauty product solely on the product’s packaging design. So what are they looking for exactly? Here […]