Packaging Innovation
These articles are part of the "Packaging design" category
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The 5 most fabulous flexible packaging designs of 2016

Thanks to innovative solutions such as Studio, creating high-resolution flexible packaging designs without resorting to complicated CAD software has never been easier. Don’t believe us? The results speak for themselves … So we just couldn’t resist sharing with you the five most fabulous flexible packaging designs that caught our eye this year. Enjoy!

What to do when your packaging design fails

What to do when your packaging design fails …

You came up with a mind-blowing packaging design and sent it off to the manufacturer with high hopes … Only for the sample to turn out all wrong. It happens to every packaging designer sooner or later, and it’s no biggie, really. And not all is lost either! Just take the following tips to heart […]

creative digital print finishing technology

Creative packaging: digital print finishing is taking over

Packaging designers are continuously exploring new print finishing options to give their designs that little extra creative edge. Metallic embellishments and embossing always prove particularly popular when the holiday season is right around the corner, while intricate die-cut patterns make for alluring packaging designs all year round. In terms of print finishing technology, analog is […]

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Our top 5 tips for your Halloween packaging design

Shudder and tremble! The time of spooky packaging designs is near! Are you looking forward to adorning your packaging with cobwebs, ghosts, monsters, … and the like? Then you’re in for a real treat. We’ve put together a short but sweet overview of the coolest Halloween packaging designs, as well as some handy tips to […]

innovative milk packaging

Thinking outside the carton: innovative milk packaging

Did you know that we’ve been buying milk in cartons and plastic containers for more than sixty years now? As consumers are becoming more and more environmentally conscious, the dairy industry recently decided that the time was ripe to give the old-fashioned milk packaging a sustainable make-over.

packaging design sample making

Sold! 4 sample making tips for packaging designers

Reeling in a new client is always exciting. But no matter how great your sales strategy and people skills may be, in the end landing that new project comes down to one thing: sample making. There is no denying that creating a stunning mock-up is crucial to get a potential client to commit to your […]

beauty packaging design

Pretty AND smart: 3 innovative beauty packaging designs Contrary to what the term suggests, beauty packaging design isn’t all about looks. Yes, looks do matter. A lot. But the most intriguing – and successful – cosmetic packaging designs are always those which combine beauty and functionality into one innovative box, jar, bottle, tube, …. We’ve […]

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The 3 pillars of a perfect retail packaging design

Day after day, consumers find themselves bombarded with ads and products screaming for their attention. If a packaging design doesn’t make an impact within two seconds, there’s a 99 percent chance the product will get passed over and forgotten about. Do you want to make sure your design gets all the attention it deserves? Time […]

shelf-ready packaging design tips

How to design stunning shelf-ready packaging? 3 tips

Time is money. With retail personnel spending precious hours restocking or repositioning products, retailers are increasingly turning to brand owners for shelf-ready packaging, or retail ready packaging, in a bid to trim costs. Ranging from large cardboard boxes with tear-off parts to small paperboard POP displays, shelf-ready packaging has become an integral part of modern […]

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Packaging artwork challenges faced by CPG companies? Kevin Karstedt shares his vision

What are the main packaging/labelling artwork challenges faced by CPG companies? The folks over at foodanddrinknetwork-uk.co.uk asked Kevin Karstedt of Karstedt Partners, LLC. Kevin identified 6 main challenges and talks about their consequences for CPG companies around the world. He also goes into detail about the ways forward looking companies are tackling these challenges successfully. […]

out of the box shoe box design

Zappos designs an ‘out of the box’ shoe box

Online retailer Zappos loves to think outside the box and wants to inspire its customers to do the same. Zappos’ latest shoe box design speaks volumes about the company’s creative and interactive approach. If shoes are made for walking anywhere the customer wants, Zappos figures, then shoe boxes are made for … whatever the customer […]