Packaging Innovation
These articles are part of the "Packaging design" category
packaging designers are leaders

Why packaging designers are leaders at heart

While society doesn’t consider designers to be leaders, a great deal of designers actually do exhibit a fair share of leadership qualities. They just don’t seem to get the credit they deserve for the leadership they demonstrate. Ronald Voigt compared the average designer’s personality traits to the Myers-Briggs Type Indicator (MBTI) and made some interesting […]
innovations against counterfeit drug packaging

The battle against counterfeit drug packaging continues

The pharma industry’s fight against counterfeit drugs is long from over. International investigations reveal alarming figures: at least 10 percent of all drugs sold worldwide are counterfeited, costing pharmaceutical manufacturers over 10 billion euros annually – not to mention the dangers patients are being exposed to every day. Called upon to help identify and prevent […]
spring packaging design tips

Keep it fresh! 3 tips for your spring packaging design

Spring has finally sprung! And what better excuse for a packaging design make-over than the changing of the seasons? If you’re a marketing wiz, you might even argue that making minor changes to packaging designs every season is crucial to keep sales up. Are you looking to give your packaging design a lovely spring theme? […]
soap packaging design

From clean to cute: 6 savvy soap packaging designs

There is something about soap that gets packaging designers to ramp up their skills and go that little bit further to amaze the consumer. Curious to see which designs the wonderful world of soap packaging has been boasting lately? So were we! We browsed through all the latest and got our top 6 of soap […]
interactive packaging design tips

Smart AND fun: interactive packaging design is the future

More than 3,400,000,000 people worldwide own a smartphone. By 2021, that figure is expected to double. It is no wonder, then, that there is a revolution going on in the world of interactive packaging, with more and more brands and packaging designers establishing a connection between packaging and the consumer and the consumer via the […]
Tetra Evero Aseptic milk carton

Is this Tetra Pak a milk carton or a bottle? It’s both!

It may look like a plastic bottle from afar, but make no mistake: the Tetra Evero Aseptic bottle is made of carton. Developed specially for milk and other dairy fluids, it is the first aseptic carton bottle able to preserve oxygen-sensitive enrichments, thanks to new oxygen barrier properties.
creative packaging design

7 creative packaging designs that will make you smile!

Forget expensive advertising campaigns! Nothing beats a creative packaging design with a dash of humor to stop busy consumers in their tracks. Stuck for inspiration? We’ve collected plenty of attention-grabbing examples, so sit back and enjoy the browse!
candy packaging design

What a treat! 5 yummy candy packaging designs

There’s something about walking through a candy aisle that makes us feel like children again, isn’t there? Is it a simple case of nostalgia? Is it because our taste buds will never grow tired of all that sweet creaminess and crunchiness? Yes. But not only that. The packaging matters just as much as the candy […]
time to redesign your packaging

4 signs it’s time to rethink your packaging design

Even the crème de la crème of packaging designers cannot help but admit their defeat from time to time. The packaging industry, after all, is shaped by an endless series of trends – each one more volatile than the last – not to mention ever-changing technology and seasonal opportunities. Is your instinct telling you that […]
Tostitos party safe bag

Tostitos’ Super Bowl packaging gets you home safely

Football fans all over America are counting the days until the Super Bowl kickoff on February 5. Are you one of them? And do you love to party hardy with a bag of potato chips in one hand and a beer in the other? Then you’re in for a treat this year! Frito-Lay’s Tostitos brand […]

These graphic design trends dazzled us in 2016

Striking that perfect balance between trendy, traditional and avant-garde is what packaging design is all about. Every self-respecting packaging designer knows that blindly following trends is not the way to impress clients. And, ironically enough, ignoring trends altogether is not going to wow clients either – not to mention the consumer. Are you aware of […]