Packaging Innovation
February 9, 2012

Blast from the past: how does a Linotype work?

This one is for lovers of print history: an documentary from 1960 explaining how mechanical typesetting works.

Retrieved from

January 4, 2012

Augmented reality + chocolate packaging = love

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper.

The packaging was changed to a plastic wrapper, so people couldn’t use Lacta as a medium for love messages any more.

A mobile app using augmented reality allows  people to compose messages on their smartphones and then send them to their loved ones.  Old school love notes made possible with new school technology.

Via I believe in advertising

December 13, 2011

Fexible corrugated design

The design of this chair is 5 years old, but we’re still amazed whenever we see it.

Corrugated design has become very popular the last decade (and it has been around a long time before that), but few do it better.

November 23, 2011

Do you hate long approval cycles?

Do you hate long approval cycles? Do  you want to keep them as short as possible?

Try the new free WebCenter app for the iPad. Download it directly  from the iTunes store.

What is WebCenter?
WebCenter is web-based platform system that manages packaging pre-production approval and project life cycle.

November 22, 2011

Interactive Heinz Tomato Ketchup label

Heinz Tomato Ketchup uses augmented reality to turn a label in a booklet of recipes.

November 14, 2011

Folding boxes using light

Researchers at North Carolina State University using infrared light and an inkjet printer to fold plastic. Check the video below!

Deep black lines are printed onto the plastic sheets, which then absorb the light and cause the material to fold without anyone having to touch it.

The wider the line, the greater the angle of each fold, so it’s possible to set, say, a 90-degree bend for a cube or 120 degrees for a pyramid.

Via North Carolina State University

November 3, 2011

A biological billboard

Steven Soderbergh’s new film “Contagion” was released in the States  in September. To promote this,  Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board.

Two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.

October 28, 2011

Speed up your packaging production

Find out how short runs can be made more attractive by speeding up the packaging production process.

Jan De Roeck, director of Solutions Management at EskoArtwork, shows the way with a case study on Kärcher’s products. Read the full story at

Attractive short run packaging
Short run packaging today is becoming more and more attractive. Advances in digital printing technology, and faster make-readies on litho presses make short-run production a suitable solution for many marketing efforts.

Manufacturers can produce cost effective, short, versioned – even limited edition – runs, and shelf impact can be enhanced by coating and foiling technology developments.

See how you can benefit from this.


October 21, 2011

Online packaging design test

Merck has been leading a team of experts to a new way of testing the effect of their Iriodin pigments on screen and improving the costs of packaging development.

Merck teamed up with EskoArtwork ( and its Visualizer software) and SPY Brand Communication, a branding agency .

The virtual dummies created by SPY Brand Communication with this software are now on-line available in FACITs testing environment until Nov 2011 under:
Now you are invited to make your own choice from the virtual dummies: have a look at and vote for the one you like best.

Hyper real visualization
Merck and EskoArtwork developed a library of Merck effect pigments in  Visualizer. Visualizer shows these pigments hyper realistically in virtual reality.  Visualize luxury packaging with a variety of Iriodin effects and other finishing effects on screen even before the actual printing.

SPY Brand Communication developed a series of luxury goods packaging in a virtual environment in only 6 weeks, ready for testing without a print trial. Packaging designs in virtual prototypes include an anti aging skincare, a boutique chocolate and white tea with aloe.

October 12, 2011

Eco-Friendly Chinese Take-Out Packaging & Menu

JoAnn Arello designed eco-friendly packaging for Chinese take-out. Focusing on sustainability, this packaging attempts to eliminate the need for a plastic bag.

The result is very interesting!

October 3, 2011

A Universal Recycling Label System

Proper recycling can be a challenge: not all recycle information on packaging is straight forward or applies to where you live.

With that in mind, GreenBlue’s Sustainable Packaging Coalition (SPC) devoted to recycable packaging is launching a label system it hopes will clear up the confusion.

The Packaging Recovery Label System is comprised of five pieces of information for every unique and easily separable packaging component: