Packaging Innovation
August 28, 2014

Dunwoody College Students Win National Packaging Competition


A team of students from Dunwoody College of Technology Design & Graphics Technology have earned two first place awards in the Annual Student Packaging Design Competition (hosted by the Association of Independent Corrugated Converters (AICC)). (more…)

January 8, 2013

The winners of the Package Design Book 2

Esko launched a little competition last November. The winners of the Package Design Book 2 are:

Nick Blakey, United Kingdom
Rodolfo Lima, Brazil    
Pavan Yeola, India    
Leonardas Rimkus, Lithuania    
Esin Türkan, Turkey    

The books are in the mail! We hope they will inspire you.

June 19, 2012

3D QR codes+ the sun = discounts

Talk about innovative use of QR codes!

Korean Emart placed 3D QR code sculptures throughout Seoul. These QR ‘sculptures’ could only be scanned between noon and 1 pm each day: the QR codes gave consumers discounts during  those quiet shopping hours.

June 11, 2012

Innovative beer packaging

For packaging and beer enthousiasts: lists 50 interesting examples of interesting beer packaging design.


See more at!

June 8, 2012

Make Your Own Cardboard World

The COOLS Cardboard-Tools -from Studio Danckmer – allows you to simply cut out the parts and connect them. The big beechwood chest contains tools for cutting, scoring, perforating and connecting the cardboard. COOLS is perfect to help children develop two- and three-dimensional insight as they play.


May 25, 2012

eau good = innovative packaging

Over 22 billion plastic water bottles are discarded around the world every year.  Eau Good by Black + Blum wants to reduce this by making tap water taste better and encourage people to stop buying bottled water.

Eau Good is a water bottle with an integrated filtering system. Binchotan filters the water,  reduces chlorine, mineralises the water and balances the pH. It can be used for up to 6 months and can be recycled. Read more at

May 24, 2012

Sticky ketchup a thing of the past?

No more angrily shaking or slapping ketchup bottles to get to the last sauce!

MIT PhD candidate Dave Smith and a team of mechanical engineers and nano-technologists at the Varanasi Research Group went to work in an MIT lab and came up with LiquiGlide.

LiquiGlide is a “super slippery” coating made up of nontoxic materials that can be applied to all sorts of food packaging. The potential impact on food waste and the packaging industry is enormous.

Dave Smith: “It’s funny: Everyone is always like, ‘Why bottles? What’s the big deal?’ But then you tell them the market for bottles–just the sauces alone is a $17 billion market,” Smith says. “And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.”

Read it all at

March 2, 2012

Tank Made Out of 5,000 Egg Cartons

Turning packaging into art, Stuart Murdoch created a tank out of 5,000 empty egg cartons, 26 litres of glue, 10,100 nails, 15 litres of paint, 80 square metres of steel and 5,013 staples.
It took him over 512 hours to build the tank. He made it to raise money for Help For Heroes which helps wounded British servicemen and women returning from conflict.


March 1, 2012

A bag that makes children smile

French agency Euro RSCG 360 developed a bag for toy store Joupi that expresses their tagline “Experts in children’s smiles”.

Via I believe in advertising.

February 22, 2012

Packaging that sprouts seeds

Adrian Froufe designed a range of packaging for 100×100. 100×100 is a brand dedicated to organic food that seeks to create links between rural producers and urban consumers.
The idea was to give the brand a new and attractive aesthetic component that breaks with the classic image of organic and environmentally friendly products.

All packaging of 100×100, except for the obvious elements, is made of the same material: corrugated cardboard, to which the seeds of various herbs are added in the manufacturing process. When the container is no longer useful, it can be planted and the seeds will sproud.


February 14, 2012

PANTONE 2012 Color of The Year

PANTONE announced PANTONE® 17-1463 Tangerine Tango as the color of the year for 2012.

PANTONE states: ““Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.””.

PANTONE Color of the Year 2012 can be found in the following PANTONE Color Systems:
FASHION + HOME 17-1463 TCX or 17-1463 TPX
226 73 47
221 65 36
PLUS Series 7625C (Closest Match)
0 82 80 0
Plus Series RGB
225 82 61
GOE System 20-1-5C
Plastics PQ-17-1463TCX

Read more on the PANTONE website.