Packaging Innovation
July 18, 2012

Pantone Queen, 60 years of color matching

For Queen Elizabeth II’s Diamond Jubilee, celebrating 60 years of her reign over England, advertising agency Precision Printing, Leo Burnett London and Pantone have developed a small, queen-shaped book that contains sixty years of Queen Elizabeth II’s most memorable wardrobe shades, printed by Precision Printing using HP Indigo technology and is comprised of sixty separate images picturing varying pigments.

Each of the individual shade references include the date and location of that particular ensemble. The images of her majesties wardrobe selections were matched by Pantone’s emulation system, achieving exact color matching from the pantone shade range.

Via Precision Printing UK

July 6, 2012

"Female" whisky bottle

Scottish Student scoops award for “female” whisky bottleScottish student Melissa Preston has won a D&AD student award for a whisky bottle designed specifically for women.

The bottle resembles the shape of a wine bottle, and is wrapped in a newspaper-like paper, with small ads about “male seeking a female”.

Re-shaping the bottle will hopefully encourage women to reach for a bottle of whisky instead of their usual pinot grigio.


July 2, 2012

The cardboard bicycle

Cardboard bicycleIf ever you are in doubt about buying a bicycle because you don’t know if you like cycling at all, buy a cardboard bike and check it out. Afterwards, you can still invest and upgrade to a normal bike.

Find out how Phil Bridge, a 21 year old design student at Sheffield Hallam University, has come up with the idea to build a bicycle out of cardboard!
Ok, there is the possibility that the cardboard frame will collapse or break, especially in the rain, but whether or not the cardboard bike proves feasible or durable, it’s certainly an interesting idea.


June 27, 2012

The 2012 Dieline awards

2012 Dieline AwardsThis Dieline awards is a worldwide competition devoted exclusively to the art of brand packaging.

38 winners across 12 different categories were awarded, based on the judgement of a highly esteemed panel of 10 industry experts, looking at quality of Creativity, Marketability, and Innovation.

Have a look at the awarded designs on the Dieline blog.

June 19, 2012

3D QR codes+ the sun = discounts

Talk about innovative use of QR codes!

Korean Emart placed 3D QR code sculptures throughout Seoul. These QR ‘sculptures’ could only be scanned between noon and 1 pm each day: the QR codes gave consumers discounts during  those quiet shopping hours.

June 13, 2012

The news, in real time… on your packaging!

Digital Label printing at its best combined with social media!

June 11, 2012

Innovative beer packaging

For packaging and beer enthousiasts: lists 50 interesting examples of interesting beer packaging design.


See more at!

June 8, 2012

Make Your Own Cardboard World

The COOLS Cardboard-Tools -from Studio Danckmer – allows you to simply cut out the parts and connect them. The big beechwood chest contains tools for cutting, scoring, perforating and connecting the cardboard. COOLS is perfect to help children develop two- and three-dimensional insight as they play.


May 25, 2012

eau good = innovative packaging

Over 22 billion plastic water bottles are discarded around the world every year.  Eau Good by Black + Blum wants to reduce this by making tap water taste better and encourage people to stop buying bottled water.

Eau Good is a water bottle with an integrated filtering system. Binchotan filters the water,  reduces chlorine, mineralises the water and balances the pH. It can be used for up to 6 months and can be recycled. Read more at

May 24, 2012

Sticky ketchup a thing of the past?

No more angrily shaking or slapping ketchup bottles to get to the last sauce!

MIT PhD candidate Dave Smith and a team of mechanical engineers and nano-technologists at the Varanasi Research Group went to work in an MIT lab and came up with LiquiGlide.

LiquiGlide is a “super slippery” coating made up of nontoxic materials that can be applied to all sorts of food packaging. The potential impact on food waste and the packaging industry is enormous.

Dave Smith: “It’s funny: Everyone is always like, ‘Why bottles? What’s the big deal?’ But then you tell them the market for bottles–just the sauces alone is a $17 billion market,” Smith says. “And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.”

Read it all at

May 10, 2012

Packaging is all around us…

When roaming the halls at drupa in Düsseldorf, it’s easy to see that many suppliers want to inspire commercial printers in their quest for added value services. And you know what? Many booths carry a “Packaging” sign suggesting that packaging is the application they should diversify into. In our drupa hall 8b, there are at least 4 other suppliers promoting packaging besides a range of other applications.

Branching into packaging
These pictures taken at the Konica Minolta booth are great examples of the wide diversification possibilities for commercial printers. One of the many panels says “Packaging”. The same can be seen at the Xerox, FujiFilm and many other booths.

Konica Minolta at drupa - Packaging


A printed package is never the end-result
When analyzing the product offering though, you discover that the main driver is digital print. The packaging signage basically says you can also print packaging digitally, in short runs and even personalized.

Sounds great at first sight, but what tends to be forgotten is that a printed package is never the end-result of the production process. In commercial print, the cut and folded brochure or leaflet is the end-product all right. In packaging though, the diecut pack goes through many more production and logistical steps to reach its’ final destination: the shop shelves.

So, when I see digitally printed packaging being promoted as the next best thing after sliced bread, I cannot stop wondering what the end-user application will be. I can think of a couple of obvious ones like highly specialized medication (pharma), but that’s a fairly small market segment. Have you heard or seen any feasible applications for personalized digitally printed folding cartons: tell me more, I’d love to know.

– Jan De Roeck

Jan De Roeck is Esko’s Director Solutions Management