Packaging Innovation
December 8, 2016

A brand owner’s guide to change management in packaging and artwork

In this free e-book, we present five essential steps for brand owners looking at packaging management solutions to help to reduce the level of complexity in packaging and artwork. Step 1) Assess automation: Dividing brand development activities into two areas: those that cannot be automated and those that can. Step 2) Probe performance: Which elements […]

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What a treat! Food packaging you can eat

Eco-friendly food packaging is taking a turn for the tasty. A deliciously creative approach to biodegradable packaging, edible food packaging is the latest trend to take the packaging industry by storm. Curious to see what’s out there? Let’s have a closer look at some of the tastiest food packaging you can eat!

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December 6, 2016

Esko CorruSpeed: a cutting-edge tool for digital finishing

With analog slowly but surely making way for digital, Esko is continuously exploring new tools to take digital finishing to the next level. At drupa 2016, they officially launched CorruSpeed, a tool that enables Kongsberg cutting tables to cut corrugated board at high speed without oscillating. Great news for the packaging industry? You bet! CorruSpeed […]

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December 1, 2016

It’s here! The ultimate store for your POP display templates

What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]

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November 30, 2016

Is your packaging consistency in good health?

Packaging is often the first touch point people have with a product, whether in store or online. For healthcare brands it is critical that their physical and online packaging are aligned. Discrepancies can be costly in terms of revenue, compliance or patient safety.

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November 29, 2016

So long, economy pack? Single serve packaging is trending

Single serve packaging is more popular than ever thanks to the rising number of single households and the consumer’s increasing habit of snacking between meals. Reversely, with the need for small packaging growing each day, the demand for large economy packs is diminishing. Still, most food and beverage companies fail to adapt their packaging sizes […]

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November 28, 2016

Taking digital finishing of corrugated board to new levels

The applications that CAM tables can handle are the cornerstone for a lot of contemporary marketing mixes: dedicated signage, in store displays, banners, personalized commercial print work with special finishing… the list goes on.

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November 24, 2016

It’s all about shelf-appeal! 5 food packaging design tips

Although bound by strict FDA regulations, food packaging design is still an art form in its own right. It requires a good eye, but not only that: knowing what makes a great food packaging design is crucial if you want your brand to stand out on the shelves. Which, evidently, you do! The following tips […]

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November 22, 2016

The 5 most fabulous flexible packaging designs of 2016

Thanks to innovative solutions such as Studio, creating high-resolution flexible packaging designs without resorting to complicated CAD software has never been easier. Don’t believe us? The results speak for themselves … So we just couldn’t resist sharing with you the five most fabulous flexible packaging designs that caught our eye this year. Enjoy!

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November 17, 2016

Steps toward Physical/Digital Brand Consistency

By Udo Panenka, President, Esko – I began my article on brand fragmentation due to disconnected marketing efforts, published recently in Branding Magazine, with the quote “Long-term consistency trumps short-term intensity,” from Bruce Lee. Mr. Lee knew what he was talking about; it’s consistency that FMCG brands can use to knit their different channels and […]

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What to do when your packaging design fails …

You came up with a mind-blowing packaging design and sent it off to the manufacturer with high hopes … Only for the sample to turn out all wrong. It happens to every packaging designer sooner or later, and it’s no biggie, really. And not all is lost either! Just take the following tips to heart […]

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