Packaging Innovation
August 3, 2017

Do your food labels meet consumers’ changing needs? 

While consumers are more health-conscious than ever, less than half of them actually read labels before placing food products in their shopping carts. Marketers everywhere are now scratching their heads, because food labels are not just an informative medium subject to ever changing regulatory compliance rules but also a chance for brands to boost sales. […]
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July 26, 2017

What’s your score? Evaluating your need for marketing asset management incorporating packaging

Marketing asset management systems help brand teams to centralize their content, streamline their creative workflow and increase collaboration. Many of the below issues point to a need for a marketing asset management platform that incorporates packaging. How many of these do you say ‘yes’ to? Do you have trouble locating your marketing and packaging assets? […]
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“Marketing now requires existential thinking.” Ron Voigt talks making brands more human

Brands who want to thrive in today’s marketing landscape must form human-like relationships with their target audiences. They need to create authentic yet extraordinary brand stories, add strategically chosen splashes of color … and actually make consumers care. President of X-Rite Pantone Ron Voigt recently attended the FUSE design conference in Miami and learned some […]
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July 25, 2017

Innovative packaging: here comes the sunscreen applicator!

Few things are more annoying than arriving at your holiday destination with a bag of clothes soaking in sunscreen, right? Damn those leaky tubes and squeeze bottles! And then, to make matters worse, you have to ask a complete stranger at the beach to rub what’s left of the sunscreen on your back because you’re […]
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July 11, 2017

4 essentials for an efficient color management workflow

The importance of an efficient color management workflow is not to be underestimated. Color quality and consistency are crucial to any packaging printer who wants to keep their clients – especially brand owners – happy. Do you feel your color management isn’t all it should be? Then let’s get it (back) on track! This article […]
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July 7, 2017

Pallet configuration: how to achieve that perfect fit

Thank our lucky stars for pallets! Without them, entire supply chains – not to mention the material handling industry – would fall to pieces. Surprisingly enough, though, many manufacturers fail to see the point of pallet optimization (or ‘palletization’, if you will). Who cares whether that box is 5 centimeters wider? What does it matter […]
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July 4, 2017

Flexo plate making: how to get top-notch results

Flexo printing requires a great deal of skill – not to mention a good dose of patience. To be more precise, there are (at least) 4 factors all high-quality flexo plates have in common …
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June 26, 2017

Japanese millennials are in love with the ‘news bottle’

So, when was the last time you picked up a newspaper? If you’re a millennial, chances are you can’t even remember. Print newspapers are being eclipsed by online media, a process which started about a decade ago, forcing news outlets to come up with new and creative ways to remain relevant in a society that […]
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June 12, 2017

Smooth operator! 3 tips to boost your prepress workflow

Tedious bottlenecks, seemingly endless approval cycles, costly mistakes that could have been avoided, if only … Sounds familiar? Everybody who works in print knows how challenging – yet crucial – adopting and sustaining a smooth prepress workflow can be. These tips will help you get prints picture-perfect from the get-go, keep errors at bay and […]
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June 8, 2017

Sea-ing the potential of sustainable shampoo packaging!

Did you know that about 25 percent of plastics end up in our oceans or waterways? That means that, by 2050, the plastic in our oceans will outnumber the fish! Fortunately, more and more packaging manufacturers are stepping up to the plate, focusing on sustainable production methods and recyclability. Manufacturers like Procter and Gamble (P&G), […]
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June 5, 2017

How to design a cardboard box? There’s lots to consider

Designing a cardboard box may sound easy enough, but it entails much more than you’d imagine. The perfect box does not only look great, but is also extremely practical. To make sure you don’t overlook any crucial features, this article lists the most important boxes designers need to tick (pun intended, yes).
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