Consumers expect a lot from packaging. More than ever before, in fact. Obviously, packaging has to control a product’s shelf life and be sturdy enough for the consumer to transport the product without giving it a second thought. But these days it must also serve a higher purpose, offering the consumer not just a well-preserved […]
Packaging is a crucial element of the marketing mix, certainly for consumer packaged goods (CPG) brands. A well-packaged product can attract potential customers and influence their purchasing decisions, often without them even realizing it, which is why packaging is sometimes referred to as “the silent salesman.” This article outlines its sometimes underappreciated marketing value.
A product can only be as great as its packaging design. At least, that’s what the consumer subconsciously believes. Did you know that the average shopper makes 85 percent of their purchase decisions in-store? And that they do so within 8 seconds once a particular packaging design has caught their eye? That said, consumers are […]
There used to be a time when there was milk and there was, well, milk. Today, however, consumers are offered a choice between soy milk, organic milk, lactose-free milk, low-fat milk, reduced-fat milk, fat-free milk, … Well-aware of the sea of milk that is also known as the dairy aisle, dairy brands are turning to […]
Plastic water bottles are usually thrown away when empty, or reused once or twice at the most. Steven Klein decided it was time to change that. Were you one of those kids who made the craziest K’nex constructions? Then you’re going to love this.
Year after year, summertime equals incredibly creative beverage packaging design. With all the new drinks being launched in what is the high season for beverage manufacturers, packaging designers go out of their way to create visual masterpieces that will drown out their competitors for sure. Scroll on to discover some of the best beverage packaging […]
Next to adhering to numerous regulatory guidelines, healthcare packaging designers nowadays also have to live up to the consumer’s growing expectations. Most patients and caregivers consider user-friendly healthcare packaging a given, so it’s vital for designers and manufacturers to keep pace with the latest trends and innovative technologies. Is your healthcare packaging design as user-friendly […]
While consumers are more health-conscious than ever, less than half of them actually read labels before placing food products in their shopping carts. Marketers everywhere are now scratching their heads, because food labels are not just an informative medium subject to ever changing regulatory compliance rules but also a chance for brands to boost sales. […]
Marketing asset management systems help brand teams to centralize their content, streamline their creative workflow and increase collaboration. Many of the below issues point to a need for a marketing asset management platform that incorporates packaging. How many of these do you say ‘yes’ to? Do you have trouble locating your marketing and packaging assets? […]
Brands who want to thrive in today’s marketing landscape must form human-like relationships with their target audiences. They need to create authentic yet extraordinary brand stories, add strategically chosen splashes of color … and actually make consumers care. President of X-Rite Pantone Ron Voigt recently attended the FUSE design conference in Miami and learned some […]