Packaging Innovation
March 22, 2017

‘Deceptive’ packaging: can you show ingredients that aren’t included?

Designing packaging for children’s products can be great fun, but it is not without challenges – especially when it comes to food packaging. Danone experienced that first-hand with its packaging for Danonino yogurt, which recently came under fire in France. Foodwatch, a non-profit organisation that, to put it in their own words, “exposes food-industry practices […]

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March 16, 2017

3 tips to design a counter display that really POPs!

Counter displays are a retailer’s best friend when it comes to boosting impulse purchases. The more attractive the display, the more attention it draws and the more likely it is to reel in customers while they’re waiting in line. Are you looking to design a counter display that is bound to stand out? Then make […]

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March 13, 2017

Smart AND fun: interactive packaging design is the future

More than 3,400,000,000 people worldwide own a smartphone. By 2021, that figure is expected to double. It is no wonder, then, that there is a revolution going on in the world of interactive packaging, with more and more brands and packaging designers establishing a connection between packaging and the consumer and the consumer via the […]

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To innovate better: get surreal

by Ronald Voigt Have you seen the Academy Award-Winning La La Land, where Emma Stone and Ryan Gosling dance through the cosmos and experience alternate realities? Or the latest Apple Commercial, where Lil Buck dances down the street, up the walls, over the marquee and beyond, transported by his AirPods? Maybe you’ve seen this Russian […]

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March 9, 2017

To print flexo, or not to print flexo? Find out now!

It seems the long-standing flexo versus digital printing debate has finally come to an end. Kind of. Instead of fretting over which printing technology is the best, printers have come to accept that the two technologies actually complement each other. More and more printers find themselves investing in both flexo and digital so that they […]

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March 7, 2017

Sustainable packaging design: 4 easy ways to go green

There is no denying that packaging designers and manufacturers have a shared responsibility to do anything they can to protect the environment. Creating a sustainable packaging design used to be challenging, but nowadays there are easy ways aplenty to go green. Do you, too, want to jump on the sustainability bandwagon instead of adding to […]

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March 6, 2017

4 dimensions that pull marketing closer together

In an increasingly complex role, CMOs must manage processes, assets, data and technology within their organization more closely – instead of relying on third parties or managing from afar.

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March 1, 2017

Digital printing technology is here. Are you ready?

The past few years have witnessed some great changes in the packaging industry, with new developments in digital print leading the way. Still, while digital printing technology is driving innovation in packaging, it also comes with its fair share of challenges. Jan De Roeck, Esko’s Director of Solutions Management, elaborates on digital print innovations and […]

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February 23, 2017

Is this Tetra Pak a milk carton or a bottle? It’s both!

It may look like a plastic bottle from afar, but make no mistake: the Tetra Evero Aseptic bottle is made of carton. Developed specially for milk and other dairy fluids, it is the first aseptic carton bottle able to preserve oxygen-sensitive enrichments, thanks to new oxygen barrier properties.

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February 16, 2017

Small changes, big savings! 3 tips to reduce packaging costs

Like any other industry in the world these days, the packaging industry is always looking for new ways to cut costs. Most of the time, this simply comes down to ridding the packaging of dead weight. Penny pinching, in other words, which – especially in the world of packaging – can lead to tremendous savings. […]

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February 15, 2017

Digital & consumer packaging come together over a Nespresso

Nestlé’s global head of digital and social media, Pete Blackshaw, recently published his Digital Year in Review. His mission? Smoothly connecting physical products with digital experiences. His point of view is an intriguing one, which should make all of us in packaging lean in, listen closely, and ask ourselves: what role does consumer packaging play […]

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