Packaging Innovation
May 23, 2017

WALL-E who? Meet Clarke, the cardboard recycling robot!

It’s been almost ten years since WALL-E first melted our hearts, but it seems the recycling robot is now facing some competition. In terms of recycling capabilities, that is. Clarke, a cardboard recycling robot developed by AMP Robotics and nicknamed after inventor Arthur C. Clarke, is not nearly as cute as WALL-E. But boy, can […]
Read more...
May 12, 2017

Case study: how will Brexit affect the UK’s packaged food industry?

While there have been no drastic changes to the UK’s packaged food industry following the referendum result so far, there is no denying that some game-changing developments are bound to take place once the UK has finally left the EU. A case study by Euromonitor forecasts ready meals, biscuits, snack bars, sweet and savoury snacks, […]
Read more...

Photo-realistic rendering of packaging with Studio & KeyShot

Esko Studio now integrates with KeyShot. This integration improves the appearance of physical goods such as plastics, liquids, metals and glass for realistic pack shots. The combined solution provides the best of both worlds for Brand Owners and Pre-Media: print modeling plus realistic, high-resolution rendering, in a short amount of time. Realistic pack shots made […]
Read more...
May 9, 2017

Forget carbon-neutral. This packaging is carbon-negative!

The delivery sector is not exactly the most sustainable industry out there, isn’t it? Still, delivery companies who want to stay ahead of the game acknowledge the importance modern consumers attach to sustainability. Take myHermes, for instance. Constantly searching for new ways to make its organization as green as possible, the delivery company recently came […]
Read more...
May 5, 2017

Why flexible packaging is getting flexier each day

Flexible packaging is one of the fastest-growing formats the packaging industry has had the pleasure of exploring so far. The last few years saw flexible packaging attract the attention of numerous packaging manufacturers and retailers in various industries, and it seems the format’s popularity is still on the rise. So what is it that makes […]
Read more...
May 3, 2017

Taking virtual 3D testing of consumer packaging to the next dimension

Jon is under pressure. He is responsible for marketing his company’s leading brand of fragrances. He faces fierce competition, cost pressures and demands to make his products stand out more on the shelf. He knows the traditional research and testing process is extremely costly and time-consuming. What about this 3D virtual visualization of packaging he […]
Read more...
May 2, 2017

What if plain packaging rules applied to alcoholic drinks?

Ever since plain packaging for tobacco products was first introduced and made compulsory in numerous countries, many have wondered whether generic packaging rules should be applied to alcoholic beverages as well. While yea-sayers are convinced public health will only benefit from plain packaging rules for alcoholic drinks, things aren’t as clear-cut as they seem.
Read more...
April 24, 2017

Why packaging designers are leaders at heart

While society doesn’t consider designers to be leaders, a great deal of designers actually do exhibit a fair share of leadership qualities. They just don’t seem to get the credit they deserve for the leadership they demonstrate. Ronald Voigt compared the average designer’s personality traits to the Myers-Briggs Type Indicator (MBTI) and made some interesting […]
Read more...
April 21, 2017

Why packaging is the backbone of brand identity

Packaging is the backbone of brand identity. Yet, ironically enough, it seems packaging is going through somewhat of an identity crisis itself. Some argue that packaging is simply a part of the supply chain. Others feel whoever ‘owns’ packaging is neither here nor there. Udo Panenka, President of Esko, makes a strong case that packaging is […]
Read more...
April 20, 2017

What keeps brand owners awake at night?

If you are involved in bringing products to market, you will know there are many potential issues that can keep you awake at night. We conducted interviews with Heads of Marketing from FMCG companies to discover the main challenges related to the packaging supply chain and how to overcome them. Key pain points included: Digital […]
Read more...

5 reasons why soap bars are NOT on their way out

While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …
Read more...