Packaging Innovation
April 24, 2017

Why packaging designers are leaders at heart

While society doesn’t consider designers to be leaders, a great deal of designers actually do exhibit a fair share of leadership qualities. They just don’t seem to get the credit they deserve for the leadership they demonstrate. Ronald Voigt compared the average designer’s personality traits to the Myers-Briggs Type Indicator (MBTI) and made some interesting […]
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April 21, 2017

Why packaging is the backbone of brand identity

Packaging is the backbone of brand identity. Yet, ironically enough, it seems packaging is going through somewhat of an identity crisis itself. Some argue that packaging is simply a part of the supply chain. Others feel whoever ‘owns’ packaging is neither here nor there. Udo Panenka, President of Esko, makes a strong case that packaging is […]
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April 20, 2017

What keeps brand owners awake at night?

If you are involved in bringing products to market, you will know there are many potential issues that can keep you awake at night. We conducted interviews with Heads of Marketing from FMCG companies to discover the main challenges related to the packaging supply chain and how to overcome them. Key pain points included: Digital […]
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5 reasons why soap bars are NOT on their way out

While liquid soaps are becoming more popular each day, there are still many consumers out there who prefer their soap the old-fashioned way. According to market research firm Mintel, a little more than 7 in 10 consumers buy bars of soap instead of liquid soaps. Why, you ask? They have their reasons …
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April 17, 2017

Natural branding: the best packaging is no packaging!

As tiny as they may be, those sticky labels you find on fruit and vegetables do make up a fair share of the food packaging waste pile. Concerned with the environment and catering to the increasingly eco-conscious consumer, Belgian supermarket chain Delhaize has turned to natural branding and is now running a trial to replace […]
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April 13, 2017

The battle against counterfeit drug packaging continues

The pharma industry’s fight against counterfeit drugs is long from over. International investigations reveal alarming figures: at least 10 percent of all drugs sold worldwide are counterfeited, costing pharmaceutical manufacturers over 10 billion euros annually – not to mention the dangers patients are being exposed to every day. Called upon to help identify and prevent […]
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April 10, 2017

Food packaging design: how to comply with food processing methods?

Food packaging, evidently, needs to be as safe as it is appealing. Food processing methods greatly determine packaging requirements and, hence, food packaging designs. This article provides an overview of the packaging implications of the most common food processing methods.
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April 6, 2017

Just how sustainable are aerosols? The answer will surprise you!

When someone says ‘sustainable packaging’, aerosols don’t exactly spring to mind. Aerosols, after all, received quite a bad rep some thirty years ago when it turned out CFCs (chlorofluorocarbons), which were commonly used in aerosol products, deplete the ozone layer. A lot has changed since then, except for … public opinion. To this day, the […]
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April 3, 2017

Keep it fresh! 3 tips for your spring packaging design

Spring has finally sprung! And what better excuse for a packaging design make-over than the changing of the seasons? If you’re a marketing wiz, you might even argue that making minor changes to packaging designs every season is crucial to keep sales up. Are you looking to give your packaging design a lovely spring theme? […]
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March 29, 2017

How brand power starts with clever product packaging

When you hear someone say ‘Tiffany & Co’, three things are likely to spring to mind: diamonds, Audrey Hepburn starring in Breakfast at Tiffany’s, and the iconic ‘Tiffany blue’ box. You know, that o so recognizable shade of robin egg blue. Now that’s brand power at work! Tiffany’s product packaging is so powerful because it […]
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They’ve seen the light! EU welcomes ‘traffic light labels’

Remember when we talked about traffic light labels in the UK? They’re now coming to the rest of the EU! With a few minor changes, that is. Coca-Cola, Mondelez, Unilever, Nestlé, PepsiCo and Mars are paving the way for this innovative food labelling concept. While public health campaigners applaud the color-coded labels for their easy […]
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