Packaging Innovation
October 9, 2015

How digital watermarking speeds up in-store checkout

Nobody likes standing in line at the checkout counter. However, chances are those long lines will soon become ancient history as retailers are increasingly turning to digital watermarking to speed up the checkout process. A company called Digimarc has come up with an ingenious method to encode entire surfaces of packages with invisible barcodes containing […]

October 5, 2015

Diamonds are pharmaceutical packaging’s best friend

Counterfeiting is a worldwide problem. Not only does it damage the reputation of all kinds of brands and businesses while stealing a big chunk out of their revenue, it also poses a serious threat to the safety of consumers. This is particularly true in the pharmaceutical industry. According to the World Health Organization, the number […]

October 2, 2015

Successful product packaging – More than meets the eye

It is no secret that product packaging is a critical part of every successful marketing strategy for consumer goods. Incorporating your brand’s message and values into packaging is key – and meticulously choosing all the right colors, fonts and materials that correspond to your brand are the way to do it. Recent research, however, has […]

September 28, 2015

Top 3 tried-and-true packaging trends

The world of product packaging is moving at a faster pace than ever before. Relying on traditional advertising and sticking to ‘this is how we’ve always done it’ is no longer enough to attract consumers and stay relevant in the market. Keeping up with the latest packaging trends is crucial for a company to grow […]

September 25, 2015

How to create the best packaging design

Two seconds. That’s all it takes for a consumer to decide whether or not your packaging design deserves a second look. So is your packaging design striking enough to stand out on the shelf and wow a consumer? Let’s have a look at three packaging design techniques that guarantee shelf impact!

September 21, 2015

So how DO you design medicinal marijuana packaging?

When Auntie Dolores created their gourmet medicinal marijuana-infused snacks, they were faced with a challenge: how do you package food which is actually medicine? And perhaps most important: how do you make the packaging appealing yet childproof? Let’s have a look at their intriguing packaging design…

September 18, 2015

3 ways to make your packaging design appeal to men

For decades, certain products have been catering specifically to men. The list is long: razors, aftershaves, hair gels, beer and heavy alcohols, cigarettes … Life to the modern man, however, revolves around much more than shaving, drinking, smoking and having great-looking hair. The modern man is not afraid to help out with cooking, grocery shopping, […]

September 16, 2015

Packaging news – ECMA announces winners of Pro Carton Award 2015

THE HAGUE, The Netherlands, Sept. 14, 2015 – More than one hundred entries, including many fantastic innovations, delighted the jury of the Pro Carton ECMA Award this year. The focus was on the unique sustainability of cartonboard: numerous innovative concepts were devoted to cartonboard as a replacement for other materials in order to find more […]

September 14, 2015

The secret of great cheese packaging

Does the mere thought of a great piece of cheese make your mouth water? Or are you a packaging designer determined to convince consumers of the creamy goodness of your client’s dairy products? Then we’ll let you in on a little secret… The sheer delights of those cheeses people tend to love so much are […]

September 11, 2015

Pharmaceutical packaging: a matter of life and death

It is a known fact among doctors that patients are more likely to survive severe trauma if they receive treatment within one hour. Doctors refer to this crucial period of time as ‘the golden hour’. The slightest second can determine the difference between life and death, even something as straightforward as pharmaceutical packaging design can […]

September 7, 2015

Choosing the right color for your packaging design

Color not only plays a major role in making your packaging design stand out on the shelf, it also conveys a brand’s message and persuades consumers to actually buy the product. If you’ve chosen the right color, that is. How do you determine which hue is best suited for a particular product’s packaging design? Through […]