Packaging Innovation
November 27, 2015

3 essentials of modern brand packaging

It is no secret that consumers who purchase big brand products like to feel connected to the products they purchase. That said, the time when brand packaging revolved around adapting packaging design to demographic target audiences is coming to an end. What’s most effective today in brand packaging? Packaging design that feels personal to the […]

November 23, 2015

The history of packaging materials: leaves, polyethylene and everything in between

Historians agree that early humans started using packaging to transport, store and protect food and trinkets when they were nomadic hunters and gatherers. The history of packaging is, in other words, as old as the history of humankind. As humans developed and technology advanced, so did packaging. A short overview of the various stages of […]

November 20, 2015

3 common reasons why packaging design fails

Packaging designers are only human and thus they do sometimes make mistakes. Especially in this day and age when packaging designers not only have to come up with mind-blowingly awesome designs, but have to do so at a pace faster than the speed of light. Evidently, when you’re constantly fighting deadlines, it’s easy to overlook […]

November 16, 2015

Want to stand out on the shelves? 3 tips for creative packaging design

Is your company looking for ways to minimize packaging costs? If so, then you’re probably missing out on some great opportunities. Packaging, after all, is not just something that holds your product. Most of the times, packaging is what attracts consumers to a product in the first place. Moreover, packaging is often a deciding factor […]

November 13, 2015

Drop dead gorgeous packaging ideas

Every packaging designer knows that beauty is in the eye of the consumer. Attracting the consumer’s attention is every packaging design’s primary goal after all. No matter how great a product may be, stores will have a hard time selling it if its packaging is unattractive. Evidently, it is no coincidence that the most effective […]

November 6, 2015

Flexible packaging: what does the future hold?

The packaging industry has changed dramatically in the last decade, moving from a one-size-fits-all approach to one of flexible packaging that can be tailored to the properties of a wide range of products. As flexible packaging is the most economical and convenient packaging method to date, it comes as no surprise that store shelves and […]

November 2, 2015

Packaging design: things aren’t always what they seem

Packaging design goes beyond ensuring that consumers can safely transport products from the store to their home. It’s about making a product stand out on the shelves, getting consumers to pick up the product and convincing them to purchase it. It’s common knowledge among packaging industry professionals that more than half of consumers buy a […]

October 30, 2015

3 thrilling toy packaging designs

It goes without saying that toy manufacturers, even though they undoubtedly have a lot of fun creating their products, cater to the most difficult target audience there is: children – and their parents. Toys these days have to be cool, innovative and wholesome at the same time. Last but not least, toy shelves are undoubtedly […]

October 23, 2015

What you didn’t know about cardboard boxes

Imagine a world without cardboard boxes. Difficult, right? Cardboard boxes may not be a particularly hot topic of conversation, but they are an indispensable part of our everyday lives. And yet, most people know very little about them – which is a shame, because the history of cardboard boxes is actually quite interesting. Don’t believe […]

October 19, 2015

How to make your packaging design appeal to men and women

With the huge range of choices consumers face in today’s market, adapting your packaging design to cater to different segments of your target audience is never a bad idea. Adapting packaging design to gender, for instance, can be a great selling tool. Want proof? Here are three intriguing packaging designs, specifically targeting either men or […]

October 16, 2015

Think big, go small! How sample packaging may boost your business

A little is good, but more is better! At least, that’s what the average consumer used to think. These days, bulk retailers and supersized portions are making way for mini-sized products – and consumers are loving it. Where they used to step out of their way to purchase as much as they could for as […]