Packaging Innovation
February 27, 2017

Harmonizing your brand’s assets

Do you know where all your marketing / campaign / packaging assets are? Are you certain corrects versions of files are always used? Do you know where your library of packaging specifications is? Do you know which existing creative digital assets you could repurpose in your next ad campaign?

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February 23, 2017

Is this Tetra Pak a milk carton or a bottle? It’s both!

It may look like a plastic bottle from afar, but make no mistake: the Tetra Evero Aseptic bottle is made of carton. Developed specially for milk and other dairy fluids, it is the first aseptic carton bottle able to preserve oxygen-sensitive enrichments, thanks to new oxygen barrier properties.

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February 16, 2017

Small changes, big savings! 3 tips to reduce packaging costs

Like any other industry in the world these days, the packaging industry is always looking for new ways to cut costs. Most of the time, this simply comes down to ridding the packaging of dead weight. Penny pinching, in other words, which – especially in the world of packaging – can lead to tremendous savings. […]

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February 15, 2017

Digital & consumer packaging come together over a Nespresso

Nestlé’s global head of digital and social media, Pete Blackshaw, recently published his Digital Year in Review. His mission? Smoothly connecting physical products with digital experiences. His point of view is an intriguing one, which should make all of us in packaging lean in, listen closely, and ask ourselves: what role does consumer packaging play […]

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February 14, 2017

7 creative packaging designs that will make you smile!

Forget expensive advertising campaigns! Nothing beats a creative packaging design with a dash of humor to stop busy consumers in their tracks. Stuck for inspiration? We’ve collected plenty of attention-grabbing examples, so sit back and enjoy the browse!

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February 9, 2017

How to design packaging for Millennials? 3 tips

By 2025, half of the world’s workforce will consist of Millennials – people born between 1980 and 2000. Evidently, this shift in demographics will change the consumer market and, hence, present the packaging industry with a series of new challenges as well. How will the Millennial consumer affect packaging design, for instance? Read on to […]

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February 7, 2017

Flexible packaging for the win! Market forecast to expand

The future is looking bright for the flexible packaging industry, as the market is forecast to grow over 5 percent in the next seven years. By the end of 2024, the consumer goods industry alone will likely generate a demand of 260.49 billion EUR for flexible packaging, concludes Flexible Packaging Market – Global Industry Analysis, […]

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February 3, 2017

What a treat! 5 yummy candy packaging designs

There’s something about walking through a candy aisle that makes us feel like children again, isn’t there? Is it a simple case of nostalgia? Is it because our taste buds will never grow tired of all that sweet creaminess and crunchiness? Yes. But not only that. The packaging matters just as much as the candy […]

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February 2, 2017

Divine design: how software is injecting creativity, speed and simplicity into packaging design

Software used during the design, review and testing stages of packaging development can unlock the key to something truly differentiated. Software is… crucial for creativity Packaging design software can now realistically model the end product from any substrate, color, printing methods and materials and visualized in hyper-realistic 3D. Popular packaging 3D shapes can be accessed […]

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February 1, 2017

4 signs it’s time to rethink your packaging design

Even the crème de la crème of packaging designers cannot help but admit their defeat from time to time. The packaging industry, after all, is shaped by an endless series of trends – each one more volatile than the last – not to mention ever-changing technology and seasonal opportunities. Is your instinct telling you that […]

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January 26, 2017

Tostitos’ Super Bowl packaging gets you home safely

Football fans all over America are counting the days until the Super Bowl kickoff on February 5. Are you one of them? And do you love to party hardy with a bag of potato chips in one hand and a beer in the other? Then you’re in for a treat this year! Frito-Lay’s Tostitos brand […]

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