Packaging Innovation
December 1, 2016

It’s here! The ultimate store for your POP display templates

What’s in a name? Quite a lot in the case of a POP display, which is not just short for ‘point of purchase’ display but also literally makes a product pop. A tried and tested means to boost impulse sales, POP displays are a specific branch of packaging design that requires a great deal of […]

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November 30, 2016

Is your packaging consistency in good health?

Packaging is often the first touch point people have with a product, whether in store or online. For healthcare brands it is critical that their physical and online packaging are aligned. Discrepancies can be costly in terms of revenue, compliance or patient safety.

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November 29, 2016

So long, economy pack? Single serve packaging is trending

Single serve packaging is more popular than ever thanks to the rising number of single households and the consumer’s increasing habit of snacking between meals. Reversely, with the need for small packaging growing each day, the demand for large economy packs is diminishing. Still, most food and beverage companies fail to adapt their packaging sizes […]

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November 28, 2016

Taking digital finishing of corrugated board to new levels

The applications that CAM tables can handle are the cornerstone for a lot of contemporary marketing mixes: dedicated signage, in store displays, banners, personalized commercial print work with special finishing… the list goes on.

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November 24, 2016

It’s all about shelf-appeal! 5 food packaging design tips

Although bound by strict FDA regulations, food packaging design is still an art form in its own right. It requires a good eye, but not only that: knowing what makes a great food packaging design is crucial if you want your brand to stand out on the shelves. Which, evidently, you do! The following tips […]

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November 22, 2016

The 5 most fabulous flexible packaging designs of 2016

Thanks to innovative solutions such as Studio, creating high-resolution flexible packaging designs without resorting to complicated CAD software has never been easier. Don’t believe us? The results speak for themselves … So we just couldn’t resist sharing with you the five most fabulous flexible packaging designs that caught our eye this year. Enjoy!

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November 17, 2016

Steps toward Physical/Digital Brand Consistency

By Udo Panenka, President, Esko – I began my article on brand fragmentation due to disconnected marketing efforts, published recently in Branding Magazine, with the quote “Long-term consistency trumps short-term intensity,” from Bruce Lee. Mr. Lee knew what he was talking about; it’s consistency that FMCG brands can use to knit their different channels and […]

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What to do when your packaging design fails …

You came up with a mind-blowing packaging design and sent it off to the manufacturer with high hopes … Only for the sample to turn out all wrong. It happens to every packaging designer sooner or later, and it’s no biggie, really. And not all is lost either! Just take the following tips to heart […]

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November 15, 2016

Recycling plastic packaging just got even more interesting

The UK packaging industry is currently experimenting with a new technology that will take recycling plastic packaging to a whole new level. If successful, an invisible ‘barcode’ made from metal oxides will make sorting and separating plastics easier than ever at an incredibly high speed.

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November 10, 2016

Creative packaging: digital print finishing is taking over

Packaging designers are continuously exploring new print finishing options to give their designs that little extra creative edge. Metallic embellishments and embossing always prove particularly popular when the holiday season is right around the corner, while intricate die-cut patterns make for alluring packaging designs all year round. In terms of print finishing technology, analog is […]

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November 7, 2016

Cheers to the wine packaging industry! Global demand continues to rise

While European consumers are drinking less wine than they used to, global wine production – and hence the global demand for wine packaging – is soaring. Forecast to increase 2.3 percent annually to €20.96 billion in 2020, the wine packaging industry has a bright future ahead. A future filled with opportunities for innovative wine packaging […]

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